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Finding and targeting a segment for your success

Niches Aren’t Only In Grandmom’s House. Finding and targeting a segment for your success. John Frenaye Single Parent Travel Travel Research Online. Niches Aren’t For Knicknacks. A little bit about niches Why? Discovering it Announcing it Promoting it. Niches 101.

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Finding and targeting a segment for your success

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  1. Niches Aren’t Only In Grandmom’s House Finding and targeting a segment for your success John Frenaye Single Parent Travel Travel Research Online

  2. Niches Aren’t For Knicknacks • A little bit about niches • Why? • Discovering it • Announcing it • Promoting it

  3. Niches 101 • It does NOT have to replace or restrict your business • It IS about segmenting your marketing efforts • It will naturally bring new clients TO you • It will position you to be the expert

  4. But I want it all! The competition is just too fierce…. and they probably have deeper pockets!

  5. Why? • Eliminates competition • Positions you at or near the top • Establishes you as an expert • Creates a new income stream • Will increase your profits • Secures your client base

  6. DISCOVER IT!

  7. ANNOUNCE IT! • Press releases • Local media • Newspapers • Pizza shops • Freebie papers • Radio • Television • National media • Niche Media

  8. PROMOTE IT! PROMOTE PROMOTE PROMOTE And then promote again! • Scour your existing client base • Ask • For referrals • For recommendations • Speak • Bookstores • Libraries • Coffee Houses

  9. On the Web… • Dedicated site with a great name • Alternately a sub site of your own • Stick with COM, NET, TRAVEL • SEO (Search Engine Optimization) • Submit to search engines • Blog • Establish it • Update it as frequently as you can • Involve your customers and prospects • Promote it (pingomatic.com) • Online Community Forum

  10. In your e-mail… • Harness your e-mail signature PLEASE TAKE OUR SINGLE PARENT SURVEY And are you receiving our monthly newsletter? Click here to sign up John Frenaye Chief Single Dad PO Box 4875 Annapolis, MD 21403 410-280-0231 888-2-SPT-KIDS john@singleparenttravel.net www.singleparenttravel.net Come and play with your kids and 25,000 other Single Parents!

  11. In your newsletter • CONTENT CONTENT CONTENT • Ask for referrals • Request they pass it along • Use a professional template • Use a professional service • A Weber (www.aweber.com) • 0-500 $19/month • 5,001-10,000 $69/month • Honor all opt outs. Life changes! • No Lists No Lists No Lists!

  12. What to expect?

  13. Hypothetically speaking • Unlimited budget • ½ page Newsweek • 1 page Redbook • Approximately 7500 prospects • 170 bookings within 90 days • Approximately $100K in revenue How much would you pay?

  14. Would you believe…

  15. Yes, he’s almost done…… It’s ALL about passion! • Discover it! • Announce it! • Promote it!

  16. Places To Go • Single Parent Travelwww.singleparenttravel.net • Travel Research Online (TRO)www.travelresearchonline.com • Bliss Honeymoonswww.blisshoneymoons.com • Kick Butt Vacationswww.kickbuttvacations.com • Egypt Magicwww.egyptmagic.com

  17. More Places To Go • Harry Potter Fan Tripswww.hpfantrips.com • Twilight Fan Tripswww.fantrips.travel/twilightfantrips • Distinctive Voyageswww.distinctivevoyages.com • Metro Adult Soccerwww.metroadultsoccer.com • Dream Come True Vacationswww.dreamcometruevacations.com

  18. John Frenaye Single Parent Travel PO Box 4875 Annapolis, MD 21403 410-280-0231 john@singleparenttravel.net jfrenaye@travelresearchonline.com

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