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Webinar SAP Jam: Forrester’s Take On Innovation In SAP’s Product Lines

Join Forrester's experts as they discuss the latest innovations in SAP's product lines, including cloud and SaaS, mobility, "in-memory" and information management, and BI and analytics.

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Webinar SAP Jam: Forrester’s Take On Innovation In SAP’s Product Lines

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  1. WebinarSAP Jam: Forrester’s Take On Innovation In SAP’s Product Lines Mike Gilpin, Vice President, Research Director Paul D. Hamerman, Vice President, Principal Analyst Liz Herbert, Principal Analyst China Martens, Analyst George Lawrie, Vice President, Principal Analyst Michele Pelino, Principal Analyst Noel Yuhanna, Principal Analyst Jost Hoppermann, Vice President, Principal Analyst Boris Evelson, Vice President, Principal Analyst May 28, 2013. Call in at 10:55 a.m. Eastern time #ForrSAPJams

  2. Agenda • Innovation in cloud and SaaS • Innovation in mobility • Innovation in “in-memory” andinformation management • Innovation in BI and analytics

  3. Innovation in cloud and SaaS

  4. SaaS will equal nearly $60 billion this year (in software revenues), and SAP is going after a piece of the action Source: January 3, 2013, “Global Tech Market Outlook 2013 To 2014” Forrester report*Forrester forecast

  5. Companies look to SaaS to improve agility and speed “How important were the following benefits in your firm’s decision to use SaaS?” Agility and speed Cost Base: 1,224 enterprise and SMB companies; Source: Forrsights Software Survey, Q4 2012

  6. SaaS adoption is strongest in HR and CRM, but ERP and finance lag “What are your firm’s plans to use software-as-a-service (SaaS) to complement or replace the following application?” Base: 2,444 enterprise and SMB companies total, 456 to 1,220 responses per application category; Source: Forrsights Software Survey, Q4 2012

  7. SAP’S SAAS BUSINESS IS GROWING; TODAY IT GENERATES MORE THAN €1 BILLION IN REVENUE SAP focuses its SaaS strategy on four functional pillars plus ERP

  8. SAP’s cloud strategy goes well beyond SaaS apps

  9. SAP wants to play at all levels of the cloud SAP takes two approaches to the cloud — SAP only and SAP + partners. Software-as-a-service: SAP SaaS business apps suites = “One-stop shop”/end-to-end SAP for app functionality SAP cloud for apps = As-needed “loosely coupled” apps, best-of-breed approach Platform-as-a-service — HANA cloud platform: SAP and its partners are building extensions to SAP’s SaaS apps and apps suites on HANA.

  10. SAP wants to play at all levels of the clouds (cont.) Infrastructure-as-a-service — SAP’s focus is integration. HANA Cloud Integration SAP-to-SAP integration (via NetWeaver) and SAP-to-third-party apps integration SAP will continue to partner with integration players, e.g., Dell Boomi, IBM Cast Iron, etc. SAP is also enabling its on-premises apps for the cloud via: Private cloud/virtualization. Hosted on-premises.

  11. The future of SaaS is heterogeneous “Which type of vendor would you be most likely to use for software-as-a-service (SaaS) business applications in the cloud?” Base: 1,875 software decision-makers who are using SaaS; Source: Forrsights Software Survey, Q4 2012

  12. Innovation in mobility

  13. Enterprises prioritize many different types of mobility initiatives % high or critical priority “What are your firm’s top mobile priorities during the next 12 months?” 68% 56% 55% 52% 52% 48% 45% 44% 38% 26% 24% 18% Base: 576 mobile decision-makers at enterprises in North America and Europe; Source: Forrsights Networks And Telecommunications Survey, Q1 2012

  14. SAP Mobile Secure portfolio addresses mobile security and management issues Device management • SAP Afaria (via Sybase acquisition) — on-premises/hybrid delivery • Cloud edition of SAP Afaria (powered by Amazon Web Services) • €1 or $1.11/device/month • Bundle with SAP BusinessObjects for mobile device analytics and insight Application management • SAP Mobile App Protection powered by Mocana • Mocana provides mobile application protection and security. • SAP Store • White-label, mobile app distribution to securely distribute internally developed and corporate-approved third-party mobile apps Content management • SAP Mobile Documents • Employees are able to access, view, and collaborate on business content in a controlled and secure environment. • A single, secure entry point to documents and corporate content through any mobile device 

  15. Additional SAP mobility initiatives help firms fill mobile application and development gaps • SAP Fiori — 25 applications for specific personas (e.g., sales and purchasing) • HTML5 apps available on desktops, tablets, and smartphones • Mobile applications • Vertical focus in banking, retail, and consumer products • Syclo acquisition enhanced expertise in utilities, oil and gas, life sciences, and manufacturing. • Mobile marketing and messaging services for enterprises • MMS/SMS • Push messaging services Applications and messaging services Mobile application development • SAP Mobile Platform (previously SAP Unwired Platform) • Middleware platform enables efficient, cross-platform mobile application development • Application development ecosystem • Two million third-party developers build out the app ecosystem.

  16. SAP is extending its reach into pursuing “Internet of Things” opportunities • “Internet of Things” solutions use M2M technologies to provide visibility into the location and status of objects or people to drive more effective processes or timely decisions.

  17. “Internet of Things” use cases focus on seven key industry segments Tens of billions of devices will be connected to the “Internet of Things,” driving demand for real-time data processing and analysis.

  18. SAP’s HANA business intelligence solutions are key IoT differentiators IoT analytics opportunities • Business intelligence and analytical software determine in real time whether to act on or ignore a pattern of events. • Services: real-time data mining, predictive analytics, video image analysis, pattern recognition, and artificial intelligence algorithms Analytics engines • Analytical engines provide access to back-end platforms. • Rules engines decide which alternative actions to pursue automatically or by applying a rule. SAP and Ericsson partnership • Sell cloud-based M2M services to telcos using Ericsson’s services, technology, and network operator infrastructure as well as the SAP HANA platform • Example: Firms needing a smart vending machine solution (e.g., M2M connectivity, apps, and cloud services) would sign up for the SAP/Ericsson offering as a service via their telco.

  19. Forrester recommendations: SAP mobility and “Internet of Things” strategy SAP mobility opportunities: Strong value in SAP’s comprehensive mobile solution capabilities Educate IT and LOB execs on SAP’s comprehensive suite of mobility solutions (beyond point services). SAP “Internet of Things” opportunities: Highlight HANA solutions and real-time business analytics. Leverage industry expertise (e.g., retail, oil and gas, etc.) and CXO relationships.

  20. Forrester recommendations: SAP mobility and “Internet of Things” strategy (cont.) Pursue partnerships and alliances to expand IoT market reach. Expect competition from many vendor categories. MDM/MAM: AirWatch, Good Technology, MobileIron, and BlackBerry Mobile middleware: Antenna Software, Kony, and Pyxis Mobile Content synchronization: Box, Dropbox, and SugarSync “Internet of Things” solutions: Accenture, Deloitte, HCL, Infosys, and TCS

  21. Innovation in “in-memory” andinformation management

  22. Trend: Falling memory prices and new in-memory technologies offer new possibilities . . . Distributed in-memory Falling memory prices 1. Memory prices were $100,000/GB in 1990; it was down to $5/GB in 2012. 2. Data stored in cache/memory can be accessed 20x to 50x faster than disk. 3. In-memory across distributed cluster delivers powerful horizontal scale.

  23. In-memory delivers faster actionable results, transactions, and new insights . . . • Data in-memory offers faster real-time data access, processes large amounts of data quickly, and offers new insights and opportunities. Extreme transactions Advanced analytics Real-time BI/insights Reports/queries Faster Scalable Distributed in-memory fabric (Horizontal scale) Servers Servers Clickstream Big data CRM Social media Logs By 2017, Forrester estimates 40% of enterprises will be running in-memory apps and analytics.

  24. A PLATFORM FOR DELIVERING A NEW CLASS OF REAL-TIME ANALYTICS AND APPLICATIONS SAP HANA • What is SAP HANA? • A flexible, data-source-agnostic in-memory appliance to quickly process and analyze large volumes of transactional data in real time • Includes capabilities for calculation processing, data modeling, life-cycle management, security, operations, and so forth • Combines SAP software components optimized on hardware (blades) provided and delivered by SAP’s leading hardware partners SAP HANA SAP NetWeaver Business Client Microsoft Excel SAP BusinessObjects Others(Open) Real-time apps Real-time analytics SAP HANA Modelingstudio Information composer Application services Business function library Planning and calculation engine Predictive analysis library Data services Real-time replication services In-memory database Third-party systems SAP Business Suite

  25. Next-gen data management platform Advanced analytics Data usage Predictiveanalytics Visualization Queries Reports Dashboard Real-time and in-memory data platform Big data In-memory analytics Distributedin-memory Data virtualization/data services Hadoop Real-time integration/aggregation Derived data sources NoSQL ODS DW DM BI DBMS Data rationalization/data movement MPPEDW Data integration (EII, ETL, and ESB) Data transformation Dataquality Traditional data sources New data sources Sensors Public data Devices Other apps CRM Geolocation Social media

  26. SAP real-time data platform Third- party BI client SAP Business Suite SAP Business Warehouse SAP big data applications SAP analytics SAP mobile Custom apps SAP NetWeaver (on-premises/cloud) SAP real-time data platform Open developer APIs and protocols SAP Sybase SQLA SAP HANA platform MPP scale-out SAP Sybase ASE SAP Sybase IQ Hadoopthird-party DB Common landscape management Common modeling Sybase PowerDesigner SAP Sybase ESP SAP Sybase Replication Server SAP Data Services SAP MDG/MDM SAP Smart Data Services Platform

  27. Innovation in BI and analytics

  28. SAP has consistently earned leadership positions in Forrester Waves™ on BI since 2008 The Forrester Wave™: Advanced Data Visualization (ADV) Platforms, Q3 2012 The Forrester Wave™: Self-Service Business Intelligence Platforms, Q2 2012

  29. SAP has a product for most major components of the BI architectural stack Source: November 1, 2012, “Craft Your Future State BI Reference Architecture” Forrester report

  30. Modern BI requires different types of DBMS . . . Source: May 27, 2011, “It’s The Dawning Of The Age Of BI DBMS” Forrester report

  31. . . . and SAP HANA delivers

  32. But watch out for . . .

  33. Mike Gilpin mgilpin@forrester.com Paul D. Hamerman phamerman@forrester.com Liz Herbert eherbert@forrester.com China Martens cmartens@forrester.com George Lawrie glawrie@forrester.com Michele Pelino mpelino@forrester.com Liz Herbert eherbert@forrester.com Noel Yuhanna nyuhanna@forrester.com Jost Hoppermann jhoppermann@forrester.com Boris Evelson bevelson@forrester.com

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