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Commercial Service Network Study

Commercial Service Network Study. Pohjois-Savo Region 2006. Commercial Service Network Studies. The same kind of study has been carried out in Pohjois-Savo and in Central Finland Both are done by the same specialist Mr Tuomas Santasalo.

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Commercial Service Network Study

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  1. Commercial Service Network Study • Pohjois-Savo Region 2006

  2. Commercial Service Network Studies • The same kind of study has been carried out in Pohjois-Savo and in Central Finland • Both are done by the same specialist Mr Tuomas Santasalo. • Direct comparisons are difficult as the treshold values are different.

  3. Background Phenomena • Growth of special trade sales. • Special trade is concentrating in bigger cities. • Small municipalities have proportionally much more retail in daily consumer goods. • Overall concentration of commercial services -> large shopping centres.

  4. Pohjois-Savo Region

  5. Basic Figures Pohjois-Savo in 2005 • Population ca. 250.000 • 23 municipalities • Part of the Lakeland Finland • Retail shops ca. 1.300 • Sales 1.400 milj.€ (2004) • Special trade ca. 70 % • Commercial centres Kuopio, Iisalmi, and Varkaus

  6. Transfer of Purchasing Power • Answers to the question how much the municipality gets customers from outside its own inhabitants.

  7. Supporting study ”Great Study on Areas of Attraction in Pohjois-Savo 2006”Data from TNSGallup Ltd.

  8. Study financed by Regional Council of Pohjois-Savo, Savon Mediat Ltd, and Kuopio Chamber of Commerce.

  9. The Need for New Premises • The need for new premises has been mathematically counted by the population trend of the municipality taking into account the wealth of the people. • The figure does not take into account the existing empty premises, or the transfer of purchasing power.

  10. Retail Outlets and Sales in Municipalities • The coloured figure shows the actual number of sales and outlets. • The grey figure shows the average amount of sales and number of outlets of the whole Pohjois-Savo region. • Next some examples of different types of municipalities.

  11. City of Kuopio • Regional Capital of Pohjois-Savo • 91.000 inhabitants • Population density 112,7 inhabitants/km2(2003) • Population increase ca. 500/year • A strongly growing regional centre of special trade • www.kuopio.fi

  12. Iisalmi • The second biggest town in Pohjois-Savo and the capital of the sub-region Upper Savo (Ylä-Savo) • Population 22.300 • A growing centre of special trade • www.iisalmi.fi

  13. Siilinjärvi • A growing industrialized town near Kuopio • Connected to Kuopio with a motor way, a railway, and a water way - distance only 23 km • Population 20.450 • A growing centre of special trade • www.siilinjarvi.fi

  14. Lapinlahti • A country municipality by the Highway 5 • Population 7.550 • Slowly growing special trade • www.lapinlahti.fi

  15. Maaninka • A country municipality near enough to Kuopio and Siilinjärvi to get commuters. • Population 3.800 • Minor possibilities for growth in special trade as Siilinjärvi and Kuopio are too near • www.maaninka.fi

  16. Vesanto • A country municipality between Kuopio and Jyväskylä specialized in berry farming • Population ca. 2.560 • Population is diminishing and the age structure is getting older fast • Vesanto has reasonable future for its commercial services because of the holiday dwellers • www.vesanto.fi

  17. By getting more customers from the nearby area: Population growth and/or growing tourism in the area. Specialization. How can the small and medium sized commercial centres be attractive and obtain purchasing power?

  18. 3. Maintaining enough and the right kind of selection: • Groceries essential. • Sports and electrical appliances are not easy victims for the transfer of purchasing power. • Pharmacy essential, health/beauty trade recommended. • Alko (difficult for small centres). • Fashion: the lack of it causes transfer of purchasing power. • Communal services.

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