The 15 Minute Pitch

1. The 15 Minute Pitch

2. Slide #1: Introduction Slide • Name of the company/project – with compelling tagline • If appropriate -- Vision/Mission •Business concept in one sentence – the target customer, the problem and the value prop • Tell what you want the audience to remember – 3 points

3. Slide #2: Target Customer • Who is it? What is their problem or opportunity? • Specific examples of top 10 prospects • Market size (volume) and trends • How money flows from the customer to you

4. Slide #3: Your Solution • What is your solution (“pencil selling”) • Value Proposition • Unique Selling Proposition

5. Slide #4: Why Now? • Compelling Reasons that will drive Target Customer’s Decision Making Process – focus on Decision Making Unit (DMU)

6. Slide #5: Financials • Business model • Simple graph with top line growth and cash flow – with Payback time • Key Factors to be knowledgeable about include: – Top line revenue growth – Costs – Cash flow – Investment required → milestones and what to invest in – Value of company estimations – Exit strategy and estimated range of returns

7. Slide #6: Why You? • Team Today & Roles • Team Future • Competitors and Sustainable Competitive Advantage

8. Slide #7: Summary and ASK! • Summary of three key points • Then have your “ASK”(Always, always, always end with a slide that details what you’re asking for or proposing. You need to funnel the audience’s interest in your presentation into a decision point.)

9. Critical Success Factors • Passion • Referenced in • Market opportunity • Proven customer value proposition/traction • Team → Quality of Presentation and Ability to Tell the Story • Sustainable competitive advantage • Return of Investment • Technology • Partnership/trust/fun factor • Synergies with rest of portfolio