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Channel Marketing Update Peggy Van Nieuwenhove Channel Marketing Manager EMEA & APAC

Channel Marketing Update Peggy Van Nieuwenhove Channel Marketing Manager EMEA & APAC. Agenda. Partner Enablement Partner Portal Case Studies Webinar/Seminar Campaigns Partner Events Alfresco 4.0 + pricing Partner conference Partner Communication. Partner Portal. Partner Portal today.

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Channel Marketing Update Peggy Van Nieuwenhove Channel Marketing Manager EMEA & APAC

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  1. Channel Marketing UpdatePeggy Van NieuwenhoveChannel Marketing Manager EMEA & APAC

  2. Agenda • Partner Enablement • Partner Portal • Case Studies • Webinar/Seminar • Campaigns • Partner Events • Alfresco 4.0 + pricing • Partner conference • Partner Communication

  3. Partner Portal

  4. Partner Portal today

  5. Partner Portalfuture

  6. Portal home

  7. Menu Bar

  8. Partner Portal

  9. New Partner Portal timelines • Build of new partner portal completed • Updated content available in time for launch • Partner testing this week • Launch week 5th December

  10. Partner Enablement

  11. Partner Enablement • Case Study • Identify case study opportunity • Complete case study template • Alfresco copy writer creates case study • You review, provide feedback and approve • Publish on www.alfresco.com and your website, create PR buzz • Partner webinars • Set up and promote • Lunch & Learns seminars • Promote, co-fund 50%, max €1000

  12. Partner Campaigns

  13. Partner campaign toolkits • Why? • Generate awareness • Help you to create Alfresco leads, generate demand • What’s a campaign toolkit? • Collection of campaign assets: • Banner for your website • Co-brandableemail templates • Co-brandable A5 postcard • Webinar • Next steps? • Download from partner portal • Co-brand + integrate contact details, call to action • Email/post to prospect customers

  14. Platform campaign toolkit • Theme • Face it…you have a content problem • Messages • Flexibility, no risk, low cost • Your vision, our platform • Don’t reinvent the wheel • Target Audiences • Decision Makers: CIO or equivalent • It Directors • When • Week 5th Dec

  15. Mobile Campaign Toolkit • Theme: • Turn your iPAD into a corporate workhorse • Messages • Retake control (stop usage of dropbox, sugarsync) • Extend business process to mobile devices • Access content on the move • Integrate mobile devices into the enterprise • Target Audiences • CxOs, IT Directors • http://www.alfresco.com/products/mobile/

  16. Partner Events

  17. Partner Events • Alfresco 4.0 + NEW pricing webinar • 5th Dec, 19th Dec and 5th Jan • Register  http://www.alfresco.com/partners/program/4-0/index.jsp • Partner Conference EMEA 2012 • End April/Early May timeframe • ….and a lot more 

  18. Partner communication

  19. Partner communication strategy • Introduce bi-quarterly partner newsletter • Integrate sales, marketing, support, training, development, technical, corporate messaging • Highlights linking back into partner portal for more details • This should replace many adhoc partner emails • Launched Alfresco Partner group @ LinkedIn • + 380 members to date • Please leave comments, use it! • Follow us on Twitter & retweet

  20. New Alfresco Partner Group @ LinkedIn

  21. Questions? +44 7850 905944 peggy.van.nieuwenhove@alfresco.com

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