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Falls overview – ACC’s programmes

Falls overview – ACC’s programmes. Vicky Upton, Injury Prevention, Programme Manager, ACC Presentation 1 to National Falls Programme Expert Advisory Group meeting 13 July 2012, HQSC. This presentation. Provide overview of ACC’s programmes to prevent falls Focus on working age falls

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Falls overview – ACC’s programmes

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  1. Falls overview – ACC’s programmes Vicky Upton, Injury Prevention, Programme Manager, ACC Presentation 1 to National Falls Programme Expert Advisory Group meeting 13 July 2012, HQSC

  2. This presentation • Provide overview of ACC’s programmes to prevent falls • Focus on working age falls • We’d like your help with Safety Week 2012

  3. What’s the problem? • Estimated social and economic cost of falls in 2010 was $1.84 billion • Falls are the leading cause of injury-related hospitalisations each year • Many people believe it’s only older people and children who fall • Active working age adults also fall so we have a programme focusing on them as well as older adults and children

  4. ACC’s falls programmes • Older adults (65+ years) - Vitamin D – residential care & community - Exercise programmes • Children (0-19 years) - Focus on unintentional falls - Working through key stakeholders on prevention programmes • Working age adults (25-64 years) - Idea Nation

  5. Working age falls • WAP (25-64 year olds) account for 40% of home falls claims but 60% of the cost • Over 100,000 home falls - $164m per year • 10,000 people per year receive weekly comp • 3,000 require more than three months off • Less than 10% of claims account for half the cost

  6. What is our approach? • WAP falls is a long-term programme with a gutsy goal – 10% reduction in falls over ten years • The programme plan is structured around the four Es framework • Unregulated environment – limited opportunities for enforcement levers • Few evidence-based interventions therefore we are using Idea Nation to find solutions • Motivate behaviour change through social marketing

  7. WAP falls framework EDUCATION ENVIRONMENT& ENGINEERING ENFORCEMENT ECONOMIC Social marketing Safety Week Specific channels, e.g. real estate agents & DIY retailers Community trials Work with govt on engineering/ housing changes Review existing interventions Influence legislation & policy Review products & quality standards Encourage industry self-regulation Explore economic incentives Safety Week Idea Nation ideas

  8. Timed to coincide with the Safety 2012 World Conference Safety Week is a concentrated event where we engage with key stakeholders and employers Focus on working age falls and taking action We’d like your help with Safety Week 2012 Safety Week 1-7 October 2012

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