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MAU LinkedIn Webinar

MAU LinkedIn Webinar. Presented by: Laura Baareman, Marketing Specialist 8/18/2011. Outline. Why Linkedin? Profiles Network Building Groups Linkedin for Lead Generation Using Linkedin Applications Get Connected!. Why Linkedin ?.

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MAU LinkedIn Webinar

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  1. MAU LinkedIn Webinar Presented by: Laura Baareman, Marketing Specialist 8/18/2011

  2. Outline • Why Linkedin? • Profiles • Network Building • Groups • Linkedin for Lead Generation • Using Linkedin Applications • Get Connected!

  3. Why Linkedin? • Largest professional social network with 101 million users • All 500 of the Fortune 500 are represented in LinkedIn • Average household income of $107,000 • Over 50% of LinkedIn users represent some level of Senior Management • Ability to see immediate, 2nd, and 3rd degree connections is invaluable

  4. Why LinkedIn? • Communicates Your Professional Brand. Google Search. • Answer questions & build thought leadership • Connect with influential decision makers • Leverage people you know to find people you want to know • Networking, Hiring, Getting Business Leads & Advice • Find Passive Candidates / Recruiting

  5. Set Up Your Profile • Free and Quick. Confirmation email.

  6. Get Your Profile to 100%

  7. Get Your Profile to 100% • 100% • Edit Profile • Professional Photo • Executive Summary and Skill Set • Education • 3 recent positions • 3 recent recommendations from your colleagues. May have to ask or give first. • Link to MAU Website • Link to MAU Blog

  8. Ask for Recommendations

  9. Add Blog to Profile • Login to your profile • Hover over “Profile” and click “Edit Profile” • Under “Websites” section, click “Edit”

  10. Add Blog to Profile • Select the type of website you want to share, if you want a custom name, click “Other” and type your name in the middle box. • For MAU, use: http://www.mau.com for Website • Use: http://feeds.feedburner.com/workforcesolutionsblog to show Randy’s Blog Posts on Your Profile

  11. LinkedIn Applications • My Travel and Events • Post networking events you’re attending to your profile • See who’s attending what • Polls • Reading List by Amazon • SlideShare • BlogLink • Box.net Files

  12. Add Blog to Profile • Back on your main profile page, click the “Add Sections” button. • On the box pop-up box, click “BlogLink” on the left side bar, then click “Add Application.”

  13. Build Your Network • Connect with people who you know, have worked with, or have conducted business with. • Invite thought leaders in your industry to connect • Find Meaningful Contacts • Start with people you know • Find people by company • Start asking and answering questions on Linkedin Answers • Update your status often • Connect your Twitter and Linkedin accounts

  14. Linkedin Connections • 1st-degree • 2nd-degree  • 3rd-degree  • Fellow members of your LinkedIn Groups • Use your connections to meet people offline  

  15. Add Connections • Export from Outlook or Gmail • Business Cards • Colleagues & Classmates • People You May Know z

  16. People You May Know…

  17. People You May Know

  18. Find People By Search • Search By: • Location • Industry • Groups • Relationship – degrees • Language • With Premium Account: • Company Size • Business Function • Seniority Level • Years of Experience • Fortune 1000

  19. Find People by Company

  20. Find People by Company

  21. Linkedin Answers • Start asking and answering questions on Linkedin Answers. • Interact and connect with thought leaders and establish yourself as a thought leader in your industry. • Win new business by answering questions in your area of expertise. This is a great way to soft pitch your skills and expertise.

  22. Linkedin Answers

  23. Update Your Status Often

  24. Linkedin Mobile

  25. Groups • LinkedIn Groups gives you a great opportunity to reach and engage potential customers online. • The more groups you join, the more connections you can make • See what groups your connections are members of

  26. Strategy #1

  27. Strategy #1

  28. Strategy #2 • Group Ideas: • Groups you’re already a part of • Local Groups • Chambers • Industry Groups • Groups with your Key Prospects • As you browse profiles

  29. Inside a Group

  30. Group Settings

  31. Digest Email

  32. LinkedIn Lead Generation • Everyone person at MAU has a different network • There’s no other place online where you have a better chance of interacting with an influential decision maker • Set aside time each week to participate in Groups • Answer questions on LinkedIn • Ask and respond to relevant questions in the LinkedIn “Answers” section • LinkedIn users trust experts in their subject matters • When answering a question, leave links to blog articles or website pages.

  33. MAU Blogs

  34. MAU Blogs

  35. MAU Blogs

  36. MAU Blogs

  37. Blog Authors • Multiple Expert Bloggers from your business is the best way to showcase all areas of expertise • Randy – Video blogs about book: “The Birth of a New Workforce” and other company-wide topics • Rob Loose – Safety Issues & News • Adam – Legal Issues & News • David Kim – Korean Blog • Others?

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