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Strategic Communication

Strategic Communication. What outcomes will we achieve with communications? What outcomes do we want for each stakeholder group? What larger cultural change will the communication strategy support?. Destination. Pull. What is the organization’s readiness for change?

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Strategic Communication

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  1. Strategic Communication What outcomes will we achieve with communications? What outcomes do we want for each stakeholder group? What larger cultural change will the communication strategy support? Destination Pull What is the organization’s readiness for change? What are the implications for each stakeholder group? Where are the areas of resistance? What have we learned from past communications and how does that impact this change? Current State Push

  2. Strategic Communication The Stakeholder Analysis

  3. Communication and Change Why are we making this change? What is the change and what does it mean for me? How are we making the change? What do you want me and my team to do differently? Reinforce strategic rationale for change and what it means for this organization Why this change will energize our business and enterprise Allow time for internalization Face-to-face sessions about change impacts and an opportunity to raise questions/ concerns Discuss approach to managing change including communications and training Talk about how we are involving people in the change Communicate what people should be doing differently, if anything Provide direction Communicate progress and key wins

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