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Steve Bergman Executive Vice President, Digital Distribution

Steve Bergman Executive Vice President, Digital Distribution. Why Deluxe is Interested in the DCI Specifications …. Established in 1915 by Fox Film Corporation, and for next 75 yrs World’s Largest Film Laboratory (over 1.5B metes in 2004)

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Steve Bergman Executive Vice President, Digital Distribution

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  1. Steve Bergman Executive Vice President, Digital Distribution

  2. Why Deluxe is Interested in the DCI Specifications… • Established in 1915 by Fox Film Corporation, and for next 75 yrs • World’s Largest Film Laboratory (over 1.5B metes in 2004) • Laboratories in Los Angeles, Toronto, London, Rome, Barcelona, Madrid and Sydney. Strategic relationships South & Central America, and Asia. • Add’l business units provide the major Hollywood Studios with End-to-End Services

  3. Why Deluxe supports the DCI Specifications • The specs clearly articulate the Digital Cinema requirements of the 6 major Hollywood Studios who drive global box office. • The specs remove uncertainty in the marketplace and makes the role for Deluxe very clear: to continue to provide end-to-end services to the film industry. • We recognize all the hard work that Walt Ordway, Howard Lukk, Jim Whittlesey, Steve Tsai and their team put in over the past nearly 3 years – and applaud their efforts to include all members of the film community in the process.

  4. The DCI Spec builds onDeluxe’s Core Competencies Technological Innovation • 5 Academy Awards for Technical Achievement • Color Management • From Origination through any Distribution Channel • Anti-Piracy, Security & Forensics • Worldwide Leader in Tracking Piracy • Asset Management • Elements of Masters, AND Versions of Masters • Global Distribution Reach Across All Formats • From Theatrical Release thru DVD and Broadcast Trusted Partner for nearly 90 years

  5. Content Creation Content Management Content Distribution Home Entertainment Television Specialty MktEarly Window Mobile Entertainment Film Online Entertainment Digital Cinema Trusted Relationship Technology Innovation Color Management Global Distribution Asset Management Security Deluxe’s Services Span the Content Value Chain & Distribution Markets • Lab • Film Processing • Print & Film Dailies • Forensic Coding • EFILM • Digital Intermediates • Digital Dailies • DDS • CE&A • Menuing, Subtitling • Content Production • DS&P • HD/SD VideoDailies • Video Mastering/QC • Sound Mixing/Editorial • CFX • Digital Optical Effects • DMM • Data Centric Content Storage & Repurposing • Collateral Assets Storage & Fulfillment • Online Sales & Marketing Tools • Trailer Breakdown & Fulfillment • DFS / ETS • Print Logistics & Delivery • Trailer Placement • DMM • Physical Media Distribution • Collateral Assets Delivery • DMS • DVD Manufacturing, Distribution & Supply Chain Mgmt • Deluxe Digital Cinema • Network & Physical Media Delivery of Digital Cinema Content • Deluxe Digital Distribution • Data-Centric Content Delivery

  6. DCI Spec & the Deluxe Motion Picture Content Value Chain Release Printing Physical Distribution 35mm Dailies Digital Distribution Digital Dailies DCinema Mastering Digital Intermediate Film Capture Develop Film Post Production Digital Capture Compression, Encoding & Authoring DVD Replicat’n & Distribution Digital Asset Management Format Conversions

  7. Feature Distribution Services • Depots: 32 in US, 6 in Canada, 4 in UK • Returns, Inspections, Rejuvenations, Destructions • Print Control • Booking, Move Over, Hold Over, COD, Circuit • Logistics • Lab to Depot, Depot to Theatre, Theatre to Theatre • Real-Time Inventory System • Clients check status at Lab, Depot, or Theatre

  8. Forensic Coding Technology (FCT) • End-to-End Solution for Anti-Piracy • Code Placement • Manufacturing • Packing, Delivery & Logistics • Forensics Department • Statistic Reports • Multi-Layered Security • Patents Pending

  9. FCT Statistics • 84 Theatrical Releases since deployment summer 2003 • Used 100% on all Major Releases by: Fox, Paramount, MGM, Miramax, New Line, Sony • 99.9% success on tracking to unique source • 325+ pirated copies received and reviewed to date • 90% camcorded from theatre • 5% telecine • 5% misc.

  10. Deluxe Digital Cinema:Building on 90 years of Technological Innovation • Manage Transition Seamlessly: no add’l client staffing • Explore new Digital Services, often at request of Studios • Costs cheaper with shared infrastructure across multiple Studios • Leverage existing businesses, relationships, & experience • Color Management: Negative thru Exhibition, Home & Devices • Anti-Piracy: Security & Forensics • Asset Management: Post-production thru International Versioning • World-wide reach across Distribution Channels • Key Building Blocks already in place: • EFILM, Deluxe Digital Studios, Capital FX, DSP, DMM & DFS / ETS

  11. Steve Bergman Executive Vice President, Digital Distribution

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