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Bailey, Cheryl, Mary Anne & Rebecca

Bailey, Cheryl, Mary Anne & Rebecca. Traffic crashes are the leading cause of teen fatalities, accounting for 44% of teen deaths in the U.S. Young drivers are involved in fatal crashes at more than twice the rate of all others

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Bailey, Cheryl, Mary Anne & Rebecca

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  1. Bailey, Cheryl, Mary Anne & Rebecca

  2. Traffic crashes are the leading cause of teen fatalities, accounting for 44% of teen deaths in the U.S. • Young drivers are involved in fatal crashes at more than twice the rate of all others • 1st year a newly licensed teenage driver - one in five are involved in crashes • Approximately 6,000 teens are killed in vehicular accidents annually; more than 3,800 are drivers aged 15-20 CDC (2012)

  3. Michigan Statistics 2010 • 27% of crashes from reckless driving, 11% from speeding • Of the 1,326 drivers involved in fatal crashes, 156 (11.8%) were under 21 years of age • 265 (20.0%) were under 25 years of age. • 3 of 5 accidental deaths for teenagers and young adults (ages 15-24) are due to motor vehicle crashes. • ¾ of accidents happen between 3pm-12am Michigan Department of State (2012)

  4. Kent County Statistics • Traffic crashes were the leading cause of unintentional fatal injury for persons aged 15 to 24 • Motor Vehicle fatalities in Kent County is higher than the Michigan and US benchmarks • 7.5% of youth drove a car after drinking in the 30 days prior to the study, 22.6% rode in a car with someone who had been drinking Kent County (2011) Small car Crash (2012)

  5. What Does Kent Count Already Have? • April • National Distracted Driving Awareness Month • STOPPED • Sheriffs Telling Our Parents and • Promoting Educated Driving • Graduated Drivers License Program (GDLP) • Distracted Drivers Awareness Program • Online Drivers Education Program • Safety Network (2012)

  6. Community Problem Diagnosis High incidence of avoidable, unintentional injury or fatality among youth ages 15-24 in Kent County, Michigan related to motor vehicle accidents: as evidenced by ...

  7. P ERCENTAGE Year When fatality Occurred Kent County Medical Examiner (2012)

  8. Strength of the Community • Student Leadership Services, Inc. (SLS) honored with the Richard H. Austin Long-Term Traffic Safety Award • Canton Department of Public Safety honored for using Data-Driven Approaches to Crime and Traffic Safety • Drug Recognition Expert (DRE) Program Steering Committee honored for establishing a DRE training program and hosting state’s first DRE school • Michigan Center for Advancing Safe Transportation Throughout the Lifespan (M-CASTL) honored for advancing expertise and technology related to safe transportation of young people and older adults. Safety Network (2012)

  9. Barriers of the Community • Large number of unintentional injuries due to MVA compared to other Michigan Counties • Time constraints • Population group-adolescents are harder to reach • Limited number of educators to provide necessary driving techniques, safe practices • Poor parental influence/monitoring • Economic funding for programs • CDC (2012) WHO (2004)

  10. Causative/Modifiable Factors • Inexperience • Reckless Behaviors ie: speeding, tail-gaiting, passengers • Driving between Midnight and 6am • Not using seatbelts • Under influence while driving • Riding with someone under the influence • Distractions from Technology Kent County Medical Examiner (2010) Michigan Department of State (2010)

  11. Theory of Reasoned Action Statistically a Greater Risk to be Involved in MVA Resulting in Injury Possible Reasons: • Social Norms • High Risk Texting while driving `Driving under the influence • Interventions Change adolescent's views of driving behaviors Education Modification of behaviors Harkness (2012) Pender (2011)

  12. Modifiable Risks by Community • Decrease # of vehicles on the road • Support/Develop public transportation if not already available in your community • Maintain the integrity of roads and sidewalks • Careful planning when developing new roads, or highways Saving Lives and Protecting People from Injuries and Violence (2012)

  13. Unmodifiable Factors • Movement of People • Weather • Demographic Characteristics • Geographic Characteristics Saving Lives and Protecting People from Injuries and Violence (2012)

  14. Indicators of Success • Attendance of Target Population • Participation of Parents (Role Models) • Evaluation Responses • Number of Pledges Signed • Decreased Prevalence of Motor Vehicle Accidents among 15-24 (fatal or otherwise)

  15. Community Groups Health Care Providers • Schools Interventions: WHO Community Members Age 15-24 Business Media PublicSafety Oklahoma Safety Council (2012)

  16. Interventions: WHAT Developed by the National Safety Council And Allstate Designed for ages 15-24 Alive at 25 (2012)

  17. Interventions: HOW • 4 hour Alive at 25 Presentation • Drunk Driving Demonstration • Pledge: No Texting While Driving • Medical Trauma Skits/Demonstrations • Rescue Demonstrations/CPR • Information Booths • Beverage/Food Tents Alive at 25 (2012) Oklahoma Safety Council (2012)

  18. Interventions: WHERE • 3 Location To Choose From: • Rockford High School • Grand Valley State University Gymnasium • Calvin College Gymnasium • 2 Dates To Choose From: • Saturday February 16, 2013 • Saturday February 23, 2013 • 2 Workshop Times To Choose From: • 8 a.m. –Noon • 4 p.m.-8 p.m.

  19. Interventions: WHEN Planning: November 5, 2012 Goal and Objectives Implementation Community Kickoff Education Fun Fair: February 16, 2013 Workshops Students: Saturday February 16. Saturday February 23 8 a.m.-noon & 2:30 p.m.-6:30 p.m Evaluation of Program: Monthly Quarterly Yearly

  20. DesiredOutcomes Compliance Number of Lives Saved Increase Awareness Increase knowledge of potential hazzards Injury Reduction Decrease Distractions Peer Pressure Impaired Driving Number of Devastating Phone Calls to Parents G O A L S Alive at 25 (2012)

  21. Intervention Evaluation • Surveys Prior to and Immediately After Alive at 25 Campaign Kickoff • Crash Reports Monthly Yearly • Car Insurance Rates for Drivers ages 15-24 Evaluated • Alive at 25 Campaign 10 Consecutive Years to Evaluate Program Success.

  22. Intervention Evaluation Method • Police Reports of Accidents in Kent County • Qualitative Survey to Evaluate how Participants Feel about Information Presented • Increased Surveillance/Surveys • Number of Students per Car • Cell Phone/Texting Decreased After Presentation

  23. Health Belief Model • Model Focuses on How Behavior Depends on Four Characteristics • Severity of Potential Illness of Physical Challenge • Level of Conceivable Susceptibility • Benefits of Preventative Action • Barriers The Community Must Agree that the Goal to Decrease MVA in Kent County can be Accomplished Alive @ 25 (2012) Harkness (2012 Pender (2012)

  24. Health Belief Model Continued Severity of Potential Illness of Physical Challenge Level of Conceivable Susceptibility Benefits of Taking Preventative Action Potential Barriers Harkness (2012) Pender (2012) Factual data was examined by this group and it was interpreted that the unintentional injuries in Kent County were higher than other counties in Michigan The population group which is susceptible to the injury is drivers ages 15-24 The benefits include increased education for drivers, decreased mortality rates, safer roads and driving conditions. Accessibility to the target population, community involvement to encourage participation in safe driving education, and enforcing safe driving techniques.

  25. Public Health Approach • Similar to the Health Belief Model • Magnitude of the Problem Kent County Fatalities Higher than National and State Benchmark • Increased Risk Factors • Age • Texting • Drinking and Driving • Speeding • Prevent Interventions • Alive at 25 • No Texting while Driving Pledge • Drunk Driving Demonstration • Implement Interventions • Community Kick-off • Student Workshops WHO (2004)

  26. Reference Alive @25: Saving Lives through Education. (2012). Retrieved from http://aliveat25.us/content/view/17/21/ Center for Disease Control and Prevention [CDC]. 2012. Majority of older teens text while driving. Retrieved from: http://www.cbsnews.com/8301-504763_162-57449111-10391704/cdc-majority-of-older-teens-text-while- driving/?tag=mncol;lst;2 Grossman, D.C., (2000). The history of injury control and the epidemiology of child and adolescent injuries. Unintentional Injuries in Childhood 10(1). Retrieved from http://futureofchildren.org/publications/journals/article/index.xml?journalid=46&articleid=211&sectionid=1372 Harkness, G. A. & Demarco, R. F. (2012). Community and Public Health Nursing Practice: Evidence of rPractice. Wolters Kluwer/Lippincott, Williams: Philadelphia. Kent County: 2011 Community Health Needs Assessment and Health Profile. (2011). Retrieved from http://www.kentcountychna.org/pdfs/KentCoCHNA_Final.pdf Kent County Medical Examiner: 2010 Annual Report. (2010). Retrieved from http://www.accesskent.com/Health/HealthDepartment/Publications/pdfs/medical_examin er_2010_report.pdf Michigan Department of State, 2012. Michigans graduated driver licensing: A guide for parents. Retrieved from: www.michigan.gov/documents/gdl_parents_16316_7.pdf

  27. Reference Michigan Department of State Police. (2010). Michigan Traffic Crash Facts. Retrieved from: http://www.michigantrafficcrashfacts.org/doc/2010/2010MTCF_vol1.pdf National Resource Center for Child Death Review, 2012. Motor Vehicle. Retirved from: www.childdeathreview.org/causesmv.htm Oklahoma Safety Council .(2012). Alive at 25. Retreived from: http://oksafety.org/alive25.php Pender, N. J., Murdaugh, C. L. & Parsons, M. A. (2011). Health Promotion in Nursing Practice (6th ed.). Upper Saddle River, NJ: Prentice-Hall Safety Network (2012) Retrieved from: http://www.michigan.gov/documents/msp/SNN_Apr_2012_09_web_383240_7.pdf Saving Lives and Protecting People from Injuries and Violence. (2012). Retrieved from www.cdc.gov/injury/overview Small Car Crash. (2010). Retrieved from http://accidentdamagedcarpictures.blogspot.com/2010/12/small-car-crash.html World Health Organization, [WHO]. 2004. World report on road traffic injury prevention. Retrieved from http://www.who.int/violence_injury_prevention/publications/road_traffic/world_report/en/index.html

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