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INTA Social Media

A SINE IITB incubuted company PRJankari Digital Marketing Pvt LTD located in Mumbai. It offers Social media, SEO, PPC services. INTA social media practice presented by the managing director Loknath Swain.

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INTA Social Media

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  1. Contemporary Social Media Practice By LOKNATH SWAIN, Managing Director, PRJankari Digital Marketing Pvt. Ltd.

  2. Social Media and Current Audience “Social Media” has been around since the mid-1990’s or the early part of this decade. Rapid Growth of Social Media. As of 2012 : Nearly 200million Over 500 million Nearly 500 million Over 1 billion

  3. Growth in use of Social Media ► As of 2013, Justin Beiber and Lady Gaga has the largest Twitter following with (33 million +) followers, while Barack Obama (26 million +) and Britney Spears (23 million +) ► 1 million websites have integrated with Facebook ► 1.06 billion monthly active users on Facebook ► 23% of users check Facebook 5 times or more daily ► 50 million Tweets a day (600/second)

  4. Social media is new media Social Media does not have its own content …. ► Over 450 social media platforms currently reach an estimated over 1 billion registered users ► It is OF, BY and FOR Users

  5. Online / Social Media presence of Brand ► Facebook is the consumers’ community of choice, with over 1 billion users, 250 million + of which engage with brands every day.

  6. Brand Protection vs Business Promotion Social Media Killed a Professor's Business Dream Case Study 1

  7. Brand Protection vs Business Promotion Case Study 2 How a Magazine survives with only Pirated Content?

  8. Brand Protection - issues and Measures on Social media frontiers

  9. Brand protection issues on Facebook ► Anybody can setup a page of any brand ► Anybody can own any username for its page ► Anybody can share any photo/content, irrespective of copyrights ► Anybody can start damaging a brand/ image easily ► Anybody can spam a page and its content ► Somebody can speak against a brand with fake identity ► Fake profile / impersonating a public figure or celebrity

  10. Brand Page on Facebook - real

  11. Brand Page on Facebook - fake

  12. Brand Page on Facebook - spam

  13. Speaking against a Brand on facebook

  14. Speaking against a Brand on facebook

  15. Celebrity page on facebook - real

  16. Celebrity page on facebook - fake

  17. Brand Protection Measures by Facebook ► Responsible / Sensible team ► Report the page as a duplicate page ► Authenticate your official page ► Submit a copyright infringement claim for inappropriate usage of brand logo ► Write Facebook directly to its Corporate office

  18. Brand protection issues on LinkedIn ► Duplicate / Fake profile of Senior Management of Brands who bears brand value ► Copyrighted content without author's consent / permission is being shared

  19. Fake profile on LinkedIn

  20. Protection Measure by LinkedIn ► Company page can be created using Official Email Id only ► Group moderator can help in damage repair ► Contacting LinkedIn Customer Service

  21. Brand protection issues on Twitter ► Duplicate / Fake accounts of Brands, Personality etc.. ► Somebody can tweet inappropriate content regarding brand

  22. Real account on Twitter

  23. fake account on Twitter

  24. Twitter Handle issue

  25. Brand Damaging on twitter

  26. Protection measure by Twitter ► Provides Verified account badge ► Can claim trademark name for your twitter account (Eg : @TrademarkName)

  27. Blogging & Forum posting - The Scenario • Copyrighted image manipulation • Content piracy • Anybody can try to damage a brand by using Blog and Forum

  28. Protection measure in the hand of a brand When a blog goes against your brand, you can protect it by ► Writing to the Blogger ► Reaching out to Blog platform provider (Eg : Wordpress) ► Complaining to the Web/ Blog hosting service provider, in case of a self hosted blog

  29. Employees, Brands and Social Media Policy ► Glimpse on a recently occurred incident of an India based Management School (Case Study) ► Employees can break or make a brand on Social Media ► Establish a Social Media Crisis Plan “Social Media policy is no more optional”

  30. Regular monitoring is a must

  31. Solution measures in the hand of a Brand owner / Social Media Manager ► Build up a proper Social Media presence ► Use Social Media Analytics tool to monitor Social Media ► Integrate Social Media team in one's corporate Communication Department ► Integration of IP Advisor with Corporate PR / Communication Department is a need

  32. Thanking you Loknath Swain Managing Director PRJankari Digital Marketing Pvt. Ltd. (A SINE, IITBombay incubated Company) Mumbai Contact: +91 9833181107 | loknathswain@prjankari.com http://www.prjankari.com

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