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Audiences and Their Expectations

Audiences and Their Expectations. Concept of Audiences Target Audiences Audience Gratifications. Matakuliah : G0462/English for Broadcasting Tahun : 2005/2006. Three Concepts of Audience. Potential Available Actual. Potential Audience. The audience which is able

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Audiences and Their Expectations

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  1. Audiences and Their Expectations • Concept of Audiences • Target Audiences • Audience Gratifications Matakuliah : G0462/English for Broadcasting Tahun : 2005/2006

  2. Three Concepts of Audience • Potential • Available • Actual

  3. Potential Audience The audience which is able to pick up the station’s signal

  4. Available Audience • The audience who are ready access • to the medium (TV or radio).

  5. Actual Audience The audience who are in fact listening or watching.

  6. Target Audiences • Target audiences for Products • Target audiences for Programs

  7. Audience Measurement • Quantitative measurement • Qualitative measurement

  8. Quantitativemeasurement • The size and composition of audiences • Trends • The viewing • The demographics

  9. Qualitative Measurement General relationships between certain type of programs and audiences.

  10. Audience Gratifications • Cognitive Orientation • Diversion • Personal identity

  11. Categories of Gratifications • Tension • Action • Sex appeal • Comedy • Information • Importance • Value • Personalism • Curiosity • Realism • Novelty

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