Types of Influencers for Marketing Today

1. Types of Influencers for Marketing Today

2. In the big bad world of infinite brands for every kind of product or service today, marketing your brand has become immensely challenging. Influencer marketing helps, but which kind of influencer should you reach out to? By: Soumya Jain There are multiple benefits to using influencers for marketing in the 21st century. It builds awareness and trust about your brand, effectively reaches your target audience, gives access to future generations and it helps in lead generation. However, with the proliferation of influencers in the market, it has become very confusing as to how to select your chosen vehicle for marketing?

3. We talk about some very basic differences in the kinds of influencers you can engage with. • That Girl Next Door – Nothing spells instant connection better than that influencer who looks, talks and analyses like the audience you are targeting. She or he has to know the language of the audience. A perfect example is the Italian influencer Chiara Ferragni. A regular girl (gifted with a wonderful fashion sense of course), Chiara Ferragni has worked with multiple luxury brands on their campaigns and special collections. She connects with her looks and her glamorous lifestyle, while also giving a glimpse into her personal life through her ever-busy Instagram profile. From her family commitments to style consultations to fashion week moments, she shares it all. Rising to fame through grit and with a charming style, influencers like Chiara Ferragni are always a perfect option.

4. Virtual Influencers – While technically virtual influencers are different from regular ones, they have pretty much the same concept. Characters created to look like you and speak like you. What’s different is that there are no hassles that might come in play when dealing with human emotions. Plus it’s a lot cheaper. Yes, a CGI artist will get paid to create the character, but that’s about it. You don’t have to pay for dresses, meals, flights, etc, to get a fashionista on board. With the wonderful technology we have on hand today, virtual influencers look almost real. And they can be repackaged to suit your audience as it changes! Quite a few benefits to explore here! Check out famous virtual influencers such as Shudu Gram and Lil Miquela.

5. The Celebrity Connection – Of course, nothing sells brands more than celebrities. But while mainstream celebrities are done to death, there is a different kind of, more subtle celebrity, that should be on your radar. To put it in terms of an example, Farah Khan Ali is perfect. Born into a Bollywood family, yet not a part of Bollywood, married to the most prolific DJ in India, she is a haute jewelry designer par excellence. But apart from that, she has created a social media presence which sees her talking about from cultural topics such as art, history, to current age rants such as politics and crime. Someone who speaks her mind fearlessly, boldly, Farah Khan Ali is just enough of a celebrity to give that sparkle, yet human enough to seem to appeal to normal men and women. Roping in such people, who are famous yet earthy, won’t be easy, but will be an effective solution to a tough marketing problem. For More Information :- https://www.luxuryfacts.com/