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“The Grid: History, Use and Meaning”

“The Grid: History, Use and Meaning”. by Jack Williamson. In advertising, grid becomes symbol of field of consciousness. Symbolic Implications of the Grid.

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“The Grid: History, Use and Meaning”

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  1. “The Grid: History, Use and Meaning” by Jack Williamson

  2. In advertising, grid becomes symbol of field of consciousness.

  3. Symbolic Implications of the Grid “The grid established a visual relationship between depicted objects and events, removed from one another in space and time but spiritually linked by God.”

  4. Late Medieval Grid Point-basedIntersection-basedThe cross as grid(superphysical above, material below)focus on eyes (meditation)Religious content

  5. Point-based GridsMatthias Grunewald, Crucifixion, 1512-1515

  6. The Last Supper, Leonardo da Vinci, 1495

  7. The Assumption and Consecration of the Virgin, Titian, 1516-1518

  8. Renaissance & Cartesian • Transition from point-based to field base • Transition from sacred to secular content • Des Cartes, French philosopher & mathematician • Human reason valued over divine revelation • Science, rational mind • Foundations of analytical geometry • Grid represents process of rational thinking • Deism: idea that logic of nature demonstrates God’s existence

  9. The Arrival and Reception of Marie de Medici of Marseilles, 1621-1625

  10. Raft of Medusa, Theodore Gericault, 1819July 2, 1816 the French frigate Medusa wrecked off African coast.Senior officers left the crew. After 12 days, 15 had survived.

  11. Liberty Leading the People, Eugene Delacroix, 1830

  12. Death of Socrates, Drawing for the Painting, Jacques Louis David, 1787

  13. Death of Socrates (Painting) Jacques Louis David, 1787

  14. The Modern Grid Grid as contentUse of Geometric ShapesDeco/Bauhaus TrendsCubism

  15. Piet Mondrian, Composition in Blue, Red and Yellow, 1930

  16. Postmodern Grid • Grid is established, then violated • Grid may become design element itself • Chaotic sense of universe • Antirationality, nihilism, irrationality

  17. David Carson, Art Director

  18. Page from Urban Diaryby Joseph Squier, 1995

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