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Let’s Build a Smarter Planet: Green Infrastructure

Presenter’s name Title email date. Let’s Build a Smarter Planet: Green Infrastructure. Reality of a globally integrated business world. Economic downturn requires doing more with the same and using self funding projects.

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Let’s Build a Smarter Planet: Green Infrastructure

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  1. Presenter’s nameTitleemail date Let’s Build a Smarter Planet:Green Infrastructure

  2. Reality of a globally integrated business world. Economic downturn requires doing more with the same and using self funding projects. Business and organizations need to use less energy and water, as well reduced CHG. Use electricity required for day-to-day operations as efficiently as possible. Sustainability has emerged as a new business imperative. These issues are interwoven.

  3. The need for an energy efficient infrastructure is clear. Mandate for change is strong. No accurate measure of energy use enterprise wide. Inefficiencies in current infrastructure Facilities management is not integrated. • Impacts more than 50% of your energy expense. • Leverage asset management for tax, utility, stimulus incentives. • Reduce energy costs up to 40% a year. • Extend the life of IT and defer CAPX and OPEX cost. • Document and benchmark current energy metrics. • Enable readiness for rapidly emerging regulatory environment.

  4. Switches/routers Manufacturing Systems Storage Factories Warehouses Servers Air Conditioners/Chillers/UPS Vehicles Stores Data Center Energy Mgmt Console Desktops CellTowers Applications IP phones OfficeBuildings Pipes Databases Green Infrastructure ―can lower cost ―improve efficiency ― reduce environmental impact ―and deliver new value in ‘going green.’ OTHER ASSETS (EXAMPLES) REAL ESTATE & FACILITIES INFORMATION TECHNOLOGY GREEN INFRASTRUCTURE CAN ENABLE NEW VALUE BEYOND IT

  5. Green Infrastructure is an instrumented and interconnected system enabled by intelligent energy management. IT Equipment Applications and Data • Energy efficient hardware • Virtualization and consolidation • Active energy management • Tiered storage • Lifecycle management, retention, archiving of data • Optimization of application servers • Application performance monitoring • Data deduplication, compression and clean up Data Center Real estate and facilities • Accurate thermal and energy usage assessments • Extend life of existing infrastructure • Rationalize infrastructures across company • Design flexibility into new data center infrastructure • Trend analysis and building maintenance diagnostics • Building management systems integration • Process management automation • Dashboard reporting • IT and Infrastructure interfaces • Threshold controls • Optimize assets for energy efficiency • Track and verify energy efficiency EnergyManagement

  6. IT Equipment: Servers and storage designed for leadership energy efficiency. IBM System z10 IBM POWER Systems • Advanced Virtualization supporting the highest utilization rates • Modular and efficient design • More Work per Watt with POWER6 and EnergyScale technology • Virtualization leadership Over 80% savings in energy costs for consolidation Over 2x the performance per watt versus HP and Sun New! x86 servers deliver 2X performance in the same energy envelope. IBM Storage IBM System x IBM BladeCenter IBM iDataPlex • Scalability up to 96 cores • Performance per Watt leadership • Energy efficient consolidation platform • Broad set of chassis, blade, and I/O options • Designed for optimal energy efficiency supporting HPC and Web 2.0 workloads • Tiered storage solution can be 3X efficient compared to an all disk solution. NEW! Up to 95% of power saving versus servers purchased 3-4 years ago Up to 36% better performance per watt than Dell Cuts energy costs 40% compared to competitive rack servers Eliminating inadvertent storing of redundant information can save as much as 10X

  7. IT Equipment:Virtualization and consolidation boost utilization. Server Virtualization Client Virtualization Storage Virtualization Up to 40% overall TCO savings Up to 25% less capacity needed Up to 30-70% TCO savings • Up to 33-50% floor space and facility costs. • 33-70% hardware costs. • Up to 50% maintenance costs. • Up to 33% support costs. • Up to $50,000 power savings per 1,000TBs of installed storage. • Up to 60% migration costs savings. • Up to 300% increase in utilization • Up to 45% power savings. • Up to 90% deskside support. • Up to 50% on helpdesk. • Up to 75% in security and user administration.

  8. Applications and Data : Improve operations and environmental impact. Measure and control energy usage of applications, manage storage infrastructure for efficiency. Lower energy cost of applications with application level virtualization that increases utilization while meeting transaction level service level agreements. Intelligent management of information via de-duplication, compression and hierarchical storage to reduce both storage and energy costs. Optimize application design and deployment architecture for reduced resource and energy needs. Business workloads and workforces drive energy use in data centers, server rooms, and with departmental data.

  9. 2.5 Objective 3.0 2.0 40% Current 50% 33% 3.5 1.5 66% 28% Most energy efficient Least energy efficient Data Center:Extend the life of your data center infrastructure with assessments. Solution • Comprehensive, fact-based analysis. • Evaluate cooling, electrical, and building systems. • Baseline MPG for data center energy efficiency. • Roadmap of cost justified recommendations. Benefits • 40% annual savings on actions. • < 2 year payback. • Spend $14K to save $100K per year.

  10. Data Center:Efficient growth with modular designs. High densityzone. Scalable modular data center. Enterprise modular data center. Portable modular data center. Defer 40-50% of capex and opex cost. Up to 20% less than traditional designs. Fully functional data center. 35% lower cost than site retrofit. • Rapidly deploy in 12-14 weeks. • Ease of maintenance. • Open architecture. • In-row cooling for cooling on demand. • No disruption to existing operations. • Avoid over provisioning of cooling. • Standardized design for 5-20K sq feet. • Save up to 50% operational costs. • Turnkey center for 500-2,500 sq ft. • Implement in 8-12 weeks.

  11. Real estate and facilities Energy Management across the infrastructure Optimize Energy Efficiency of Assets Identify Underutilized Assets Energy Efficient Business Service Management Storage & Data Optimization Tivoli Monitoring for Energy Management Financial Accounting for Energy Energy-Aware Provisioning and Scheduling Energy Management Controls Centralized Energy Views & Reports INFORMATION TECHNOLOGY DATA CENTER INFRASTRUCTURE REAL ESTATES AND FACILITIES INFRASTRUCTURE OTHER ASSETS

  12. Learn more: For more information on green infrastructure visit: ibm.com/green . See Where You Are and What is Possible IBM Energy & Environment Benchmark Tool Learn how to design efficient data centers IBM's Data Center Familytm Briefing Visit one of our Green Data Center Showcases today Learn how energy management can improve operations Sign up for a free trial of ITM for Energy Management

  13. We’ve only just begun to uncover what is possible when building a sustainable solutions… By helping to lower energy costs across-the-board for our clients; which also helps them overcome current operational barriers. Strengthening our clients’ reputation while helping them meet environmental regulation requirements. Help create products and services that can give rise to new markets for our clients. Let’s work together to drive real progress in our time.

  14. IBM’s Progress Against Our Goals • IBM Corporate Sustainability 2008 Results • 19 internal projects around the globe drove 10 Million kWh savings from utilization and virtualization • IBM implemented conservation saving projects equivalent to 6.1% of it’s annual energy use • Processed 42,302 tons of PELM; for every 2 metric tons of IT manufactured and sold, IBM processed and recycled 1 ton of product waste in 2008 • IBM Renews Voluntary Commitments w/ WWF • 12% reduction of operational CO2 emissions by 2012 against the 2005 baseline • IBM GBS technical service providers will support other Climate Savers Partners in GHG inventories and strategies • IBM Representing our Clients Interest • Partnering with Utilities and Public Utility Commissions on Demand Reduction and Awareness Programs • $5B in ‘Smart’ Loans for Stimulus Work Allocated • Developing energy efficiency and conservation consultation services for stimulus block grants IBM’s Influencer and eNGO Relationships IBM’s Regulatory, PUC, Utility Partnerships

  15. Environmental leadership:IBM case study results. Improving customer awareness of the issues with articles • 1990-2007 Lessons Learned • Avoided energy-use-CO2 emissions equivalent to 45% of IBM’s 1990 energy use • Saving $18.2 million per year in utility costs • Earned Leadership Status • Top 3 analysts recognize IBM leadership in data center services (Gartner, IDC, Forrester) • Over 3100 customer efficiency projects undertaken • #1 Green IT Vendor, Computerworld • #1 Vendor “Green 500” Supercomputing • CNET UK Business Technology “Green IT Initiative of the Year” • One of top 15 Green IT companies, InfoWorld, February 2008 Building a smarter planet TV advertising Providing Transparent and verified results Setting an example by earning awards http://www.ibm.com/ibm/responsibility/

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