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Champions Academy

Michael DeMarco – Owner/Supervisor. Champions Academy. Target Market - Demographics. Target Market - Psychographics. Secondary Research. Growth Potential- 2 Years from now I hope to be able expand my staff to five camp counselors and 100+ kids attending my camp.

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Champions Academy

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  1. Michael DeMarco – Owner/Supervisor Champions Academy

  2. Target Market - Demographics

  3. Target Market - Psychographics

  4. Secondary Research • Growth Potential- 2 Years from now I hope to be able expand my staff to five camp counselors and 100+ kids attending my camp. • 2 Major Competitors: Varsity Soccer Camp, YMCA • My competitive advantage is that I have a different sport every day and it is with kids from all around the area.

  5. Secondary Research- Continued Of the estimated 12,000 camps in the US, approximately 7,000 are resident camps and 5,000 are day camps More than 12,000 day and resident camps exist in the US The number of day camps in the US has grown by 90% in the past 20 years Each year more than 11 million children and adults attend camp

  6. Secondary Research - Continued • Benefits • Physical activity and exercise • Ability to build skills not taught in most schools • Increased sense of independence and confidence due to being away from home • Competitive edge for college and future careers • Enhanced social dexterity as kids get out of the house Having kids go to camp is a good way to get rid of the kids while you work and allows them to become independent while having a blast at summer camp

  7. Market Research • There are plenty of families that can afford a more expensive camp for their kid so I can start with skimming POPULATION

  8. Twitter Poll

  9. Twitter Poll - Continued Primary Research Results The information that I gathered shows me that I will definatly need to lower my prices because they are to high even though I am doing skimming strategy. It shows me I could change my sports a little bit too to have different sports than what I have. Also that I made the right move by having a different sport each day. This will change my marketing strategy because I will need to change my price as well as the sports on specific days.

  10. SWOT • Strengths- I am outgoing and great with kids and have a vast knowledge about sports • Weaknesses- This will be my first business ever and will need to become a stronger leader to own a camp • Opportunities- I have big opportunity to become an entrepreneur in this field and make a big difference in these kids lives. • Threats- I am young and have no experience running a business but I need to start somewhere.

  11. Pricing Strategies SKIMMING PRICING STRATEGY

  12. Promotional Strategies • Boys and Girls Club, Derry chamber of commerce to market business, PTA school meetings • 10% off if registered before July 12th

  13. Business Model

  14. Advisory Board Attorney: Brian Germaine- Lawyer and has coached kids soccer for 20+ years- Family Friend Steve McDonough- Owner of the Coach Stop Restaurant- Help with starting and keeping a business running Loretta DeMarco- Mom- GM of Fratellos Banquet Facility- Does the books with her boss for Fratellos and is part of the chamber of commerce

  15. Letterhead & Business Cards

  16. Barbara- beauty.about.com Jonathan- www.fcas.nova.edu Married Couple-cnsnews.com College Kids- www.latina.com Worker- www.youngadultmoney.com Family- www.frugalcouponliving.com Family 2- www.haleydempsey.com Active Parents- statusfitnessmagazine.com Healthy Kids- ahoramilwaukee.com Interested Parents- www.bettyfordcenter.org Skim Boarder- blog.al.com Pool Skimmer- images.yourdictionary.com Sole Proprietorship- business.dnb.com Open For Business- www.businessmatika.ru Kids Playing Soccer- sports-pictures.feedio.net Varsity Soccer Camp- http://www.pinkertonacademy.net/athletics/summer/documents/soccer_camp.pdf YMCA- nccnews.expressions.syr.edu PTA- pattonpta.com 10% Off- www.123rf.com

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