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Dispatches from a Research Center

Promoting Research Online:. Dispatches from a Research Center. Outline: How to Promote Research in an Organized Manner. Intro: Who We Are and What We Did Step 1: Gather the Knowledge You Need Step 2: Foster Buy-In and Create Plan Step 3: Plan  Action (Creation & Organization)

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Dispatches from a Research Center

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  1. Promoting Research Online: Dispatches from a Research Center

  2. Outline: How to Promote Research in an Organized Manner • Intro: Who We Are and What We Did • Step 1: Gather the Knowledge You Need • Step 2: Foster Buy-In and Create Plan • Step 3: Plan  Action (Creation & Organization) • Step 4: Promote Content • Step 5: Measure Results (Analytics)

  3. Stef – Multimedia Specialist Aaron – Science Writer

  4. Who We Are and What We Do but… rather…

  5. Who We Are and What We Do Our funders said = but… how does math keep kids off drugs?

  6. What We Did

  7. What We Did

  8. What We Did

  9. What We Did

  10. What We Did

  11. What We Did

  12. Outline: How to Promote Research in an Organized Manner • Intro: Who We Are and What We Did • Step 1: Gather the Knowledge You Need • Step 2: Foster Buy-In and Create Plan • Step 3: Plan  Action (Creation & Organization) • Step 4: Promote Content • Step 5: Measure Results (Analytics)

  13. Gather Knowledge: Audiences At least 2: likely 3: or 4:

  14. Gather Knowledge: Product

  15. Gather Knowledge: Your Audience • Researchers like 2 things • Theory and Data • (also sweet tech gear and high fashion)

  16. Gather Knowledge: Theory “Can’t I just do my job?” • Beyond design & content • Comprehensive: organizing, writing, presenting • Probably not your field

  17. Gather Knowledge: Theory! Diffusion of Innovation Theory explained hastily Dearing, J. W. (2009). Applying diffusion of innovation theory to intervention development. Research on Social Work Practice 19 (5), 503-518.

  18. Gather Knowledge: Theory! Diffusion of Innovation Theory Knowledge Persuasion Decision Implementation Confirmation

  19. Gather Knowledge: Diffusion of Innovation Attributes of Innovation • Relative advantage • Complexity • Compatability • Observability • Trialability

  20. Gather Knowledge: Diffusion of Innovation Attributes of Innovation • Relative advantage • Complexity • Compatability • Observability • Trialability

  21. Gather Knowledge: Diffusion of Innovation Attributes of Innovation • Relative advantage • Complexity • Compatability • Observability • Trialability

  22. Gather Knowledge: Map Dissemination to Theory

  23. Gather Knowledge: Map Dissemination to Theory

  24. Gather Knowledge: Map Dissemination to Theory

  25. Gather Knowledge: Map Dissemination to Theory

  26. Knowledge Gathered • ID Audiences • ID Products • Select theoretical framework

  27. Outline: How to Promote Research in an Organized Manner • Intro: Who We Are and What We Did • Step 1: Gather the Knowledge You Need • Step 2: Foster Buy-In and Create Plan • Step 3: Plan  Action (Creation & Organization) • Step 4: Promote Content • Step 5: Measure Results (Analytics)

  28. Foster Buy-in: The Meeting • Internal stakeholders • Anyone who can help • Anyone you will have to serve Whom?

  29. Foster Buy-in: Understand Researchers’ Needs • Lessen burden • Increase value • Develop trust

  30. Foster Buy-in: Communicate Your Needs • Why are you doing this? • What are your goals? • What do you need from the researchers?

  31. Foster Buy-in: The 7 Deadly Sins Approach ENVY PRIDE GREED/GLUTTONY LUST SLOTH WRATH

  32. Create Plan: Meeting Products Plan Goals Tasks Responsibilities

  33. Plan: Write it out

  34. Outline: How to Promote Research in an Organized Manner • Intro: Who We Are and What We Did • Step 1: Gather the Knowledge You Need • Step 2: Foster Buy-In and Create Plan • Step 3: Plan  Action (Creation & Organization) • Step 4: Promote Content • Step 5: Measure Results (Analytics)

  35. From Plan to Action • Science writing vs. scientific writing

  36. From Plan to Action • Usability Testing • Any > none • For disagreements, + 1

  37. From Plan to Action

  38. From Plan to Action

  39. Organizing Research

  40. Organizing Research

  41. Organizing Research

  42. Organizing Research

  43. Organizing Research

  44. Organizing Research

  45. Organizing Research

  46. Organizing Research

  47. Organizing Research

  48. Organizing Research

  49. Organizing Research

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