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Cureline Business Development and Marketing

Cureline Business Development and Marketing. Prepared by Irina Zaytseva. Confidential. Gov Contracts 2009. R&D human Biospecimen Integrity (applied, Result Feb-March 2010) Network of Tissue Source Sites (Atlas) (sources sought) – contract in work

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Cureline Business Development and Marketing

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  1. Cureline Business Development and Marketing Prepared by Irina Zaytseva Confidential

  2. Gov Contracts 2009 • R&D human Biospecimen Integrity (applied, Result Feb-March 2010) • Network of Tissue Source Sites (Atlas) (sources sought) – contract in work • Lung Tissue research Consortium (sources sought) – RFP in work • Naval Medical Research support (sources sought) • R&D services: Tissue Banking • TBI • GTEs –Tissue acquisition and Quality Control – (sources sought) - RFP in work Confidential

  3. Gov Contracts 2010 • Atlas (award!) • BCR for Atlas (sources sought) • GTEx –Tissue acquisition and Quality Control (2 RFPs work in progress) • Clinical Trials (?) • And more to come Confidential

  4. Grants 2009 • Smart Tube Collaboration (in discussion now) • Normal Tissue (integrity) unsuccessful • More to come in 2010 Confidential

  5. Procurement Centers • US - 4 sites – 1 in work • Russia: Moscow, Barnaul • FSRs: Kazakhstan, Uzbekistan, Kirgizstan • Philippines: 4 sites Confidential

  6. Collaborators and Investors relations • Althea DX (product co-development, scientific collaborations) • Aragen Bio (product co-development, scientific collaborations, grants) • Conversant(“customer satisfaction”) • HTGenomics(for BTI and other projects) • AQIX, Biomatrica, GenVault, BD (for ISBER) • Burdenko Institute (Moscow) (BTI, Procurement centers, scientific projects) • Fabiani and Co (gov contracts, BTI) • PADT(provide expertise on med devices) • 4-5 investors showed interest to Cureline acquisition in Dec 2009 Confidential

  7. Regulatory • IRB in US • IRB for cadaver tissue acquisition • IRB Russia (Central) Confidential

  8. Internal Business Development • Project Lifecycle Management: • PLM: organized, documents updated, ->missing documents development • google group • google documents (Project log, Internal projects) • weekly conferences • monthly corporate meetings • Customer Relationship Management: • salesforce.com • ACT (systemized, online access) • Project Qualification Template online Confidential

  9. Marketing 2009- base for 2010 • Online store March 1, 2010 www.order.cureline.com • Conferences Cureline and CBP 2010 • Website update April 17, 2010 Confidential

  10. More from each conference • Pre-conf invitation send via e-mail • Mailing programs for the conferences with booth • Signature updates (?) • Website updates • Conf follow-up: ACT, general letter, individual work from all departments, folder update

  11. Marketing Plans 2010 • Website redesign • Printing materials update (new template, product sheets, new product information, services sheets and etc.) • Booth update (design and new structure) • CBP marketing materials development • Online store (in alpha-version) “Grand Opening” March 1 • Newsletters (regular) Confidential

  12. Q&A • Comments

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