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Mobile skews young…for now

Mobile skews young…for now. New products well received – adding audience and helping NPR diversify our audience base. Source: multiple internal and external survey sources. Everyone is joining the mobile revolution.

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Mobile skews young…for now

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  1. Mobile skews young…for now • New products well received – adding audience and helping NPR diversify our audience base Source: multiple internal and external survey sources

  2. Everyone is joining the mobile revolution eMarketer projects that almost HALF of the US population will actively use the mobile internet by 2014 Active mobile web usage, percent of U.S. population Source: eMarketer, July 2010 + US Census projections

  3. New Platforms will grow the public media audience Projection of total and unique audience growth across platforms requires modeling usage as shown in chart Unduplicated Audience is total unique individuals who access NPR on any platform Scenario assumes moderately aggressive mobile growth, flat radio, Podcasts down due to shift in streaming by 2013

  4. Think like a developer: how do devs rate platforms?

  5. Think like a developer: NPR API  Public API

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