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IT EXPO – SIP Trunking Workshop

IT EXPO – SIP Trunking Workshop. BroadWorks SIP Trunking Overlay Services 10/6/2010. Integrated Access – SIP Trunk: Feature Breakdown. PSTN. Provides standard access trunk functionality via SIP CPE is typically an IP PBX

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IT EXPO – SIP Trunking Workshop

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  1. IT EXPO – SIP Trunking Workshop BroadWorks SIP Trunking Overlay Services 10/6/2010

  2. Integrated Access – SIP Trunk: Feature Breakdown PSTN • Provides standard access trunk functionality via SIP • CPE is typically an IP PBX • Managed Router (typically the same IAD) is used as a demarcation point only and does not conversion of voice or signaling • BroadWorks delivers: • POTS features for trunks (typically only caller ID, hunting) • Enhanced Overlay Features to IP PBX handset with DIDs Softswitch BroadWorks Application Server IP Core SBC DSL Managed Router LAN Segment IP PBX . . . . . . Integrated Access – Line/Trunk

  3. SIP trunk as plug-and-play as ISDN • SIP Trunking Support Program • SIPconnect 1.X Certification • IP PBX interop program • Comprehensive test plans and documented configurations • BD relationships with IP PBX vendors • Over 30 different IP PBXs successfully interop by BroadSoft and our customers • Longer Term • We are leading the efforts around defining SIPconnect 1.1 • On the SIP forum board • Our specifications contributed to the technical working team • Strict SIPconnect compliance testing

  4. Overlay Feature for Business Connectivity • BroadWorks supports the ability to drive network-based “features” to individual DIDs: • Works with business lines connected to phones, and business trunks and SIP trunks when the phones have DIDs • Works for Virtual DIDs when end customer has Key System or does not have DIDs on a PBX • BroadWorks also supports the ability to provide “group” features to an enterprise as a whole • Examples include: Conferencing, Site-level Rerouting, Bursting • Carriers typically take these features and build “add-on” services for their integrated access offerings

  5. Top Overlay Features for Business Connectivity • Business Continuity (Call Rerouting) • Simultaneous Ring • BroadWorks Anywhere • Remote Office • Hosted Telecommuter • Salesforce.com (CRM) Integration • Video telephony and conferencing

  6. Overlay Feature: Business Continuity • Business Continuity is comprised of the following functionality: • Incoming call routing (Call Forwarding Always, Call Forwarding Unreachable, etc.) • Other functions such as Sim Ring, Remote Office, etc that promotes work outside of the office • BroadWorks support many different types of call forwarding – generally broken down into two categories • User-Level – Individual users (DIDs) have control over how incoming calls are forwarded • Site-Level – A site administrator has control over how all incoming calls to a site (SME) are forwarded • Business Continuity Call Forwarding Types Supported • Call Forwarding Always (Pilot # and DIDs) • Call Forwarding No Answer (Pilot # and DIDs) • Call Forwarding Unreachable (Pilot # and DIDs) • Call Forwarding Unreachable (Trunk Group)

  7. Call Forwarding Unreachable (Trunk Group) Unreachable Destination • Included in standard Trunk Group Functionality • Ability to reroute all incoming calls destined to a Trunk Group when it is unavailable • “Unavailability” based on expiration of configurable timer (default 5 seconds) after sending a SIP INVITE and not receiving a response • Each incoming call is checked for unavailability • Configurable reroute options: forward to another TG, forward to a DN; return “busy” treatment • Configurable “unavailability” thresholds that generate SNMP traps Yes Threshold Crossed SNMP Alarm SNMP Alarm Notifications No Action Reroute Forward None Forward Call Reroute Call Busy Call Actions

  8. Overlay Feature: Simultaneous Ring • Simple feature that can be applied to either the pilot # or individual DIDs in a enterprise • Ring up to 10 pre-configured number at the same time • Works even when the PBX connection is lost (Business Continuity) • Typically requires that the PBX user has a DID (otherwise the Sim Ring would reach the attendant) PSTN 1 PBX or IP PBX 2a 2b IP or PBX Phone 240-364-5185 240-888-1230

  9. Overlay Feature: BroadWorks Anywhere • Sophisticated New Capability for PBX users • Built on BroadWorks Shared Call Appearance • Simultaneous Ring all appearances on incoming calls • Answer confirmation for calls to mobile (prevents mobile VM from picking up) • Ability to move Calls from One Device to Another during the call • Configurable incoming call routing rules • Requires calls from non-BW devices to be routed to BW Group/Department/Enterprise Service Service Service User Primary Device Shared Device Shared Device Shared Device SS/GW

  10. PSTN PSTN Overlay Feature: Remote Office • Allows mobile workers to place calls as if they were sitting at their desk • Call is billed to the users DID • Useful when making calls from home or hotel • Requires a client to initiate calls; First calls you at your remote number, then initiates call to destination • Works even when the PBX connection is lost (Business Continuity) • Requires that the PBX user has a DID 1 2 3 703-812-7920 240-364-5185

  11. Overlay Feature: Hosted Telecommuter • Applicable to full and part-time tele-workers • Works with our without a PBX DID • Hosted IP Phone sits at tele-worker location • BroadWorks rings PBX phone (DID) and tele-worker phone at the same time • Works even when the PBX connection is lost (Business Continuity) PSTN 1 PBX or IP PBX 2a 2b IP or PBX Phone Hosted Phone 703-812-7920 240-364-5185

  12. Web 2.0 Overlay Feature:BroadWorks/Salesforce.com “Mashup” • BroadWorks call control now integrated into salesforce.com portal • Screen pops for incoming calls • Click-to-dial • Works with both Hosted PBX and Business Connectivity • PC-based client • Available now

  13. Overlay Feature: Hosted Video Conferencing • Applicable to DID or non-DID SIP trunk offerings • Dials like regular telephone • Defaults to audio-only for PSTN or internal non-video handsets • Includes video end point in private dialing plans • Receives calls as part of service group – hunt group, ACD queue, etc. PSTN 1 PBX or IP PBX 2b 2a Hosted Video End Point IP or PBX Phone 703-812-7920 240-364-5185

  14. Overlay Features Case Study: XO Communications • Service Name: XO Anywhere • Launched: 2Q08 • URL: http://www.xo.com/ • BroadSoft Features Used: • Simultaneous Ring • Remote Office • Assistant Enterprise • How it’s being sold and to whom: • Add-on service charged / DID / month • Executives, Frequent travelers, Tele-workers, Business Continuity Planning (Reducing Dependencies on Office Locations) XO Anywhere Client Service Awards

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