1 / 19

Agency Barometer

Agency Barometer. April 2009. To energise communication agencies for a changing future, by sharing knowledge, sharing vision and sharing possibilities. HP in partnership for knowledge with MCCA.

matt
Download Presentation

Agency Barometer

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Agency Barometer April 2009

  2. To energise communication agencies for a changing future, by sharing knowledge, sharing vision and sharing possibilities

  3. HP in partnership for knowledge with MCCA • HP is sponsoring the MCCA in 2009 and is proud to support an organisation which has some of the very best agencies in the UK and International markets as members. • We are confident this partnership will complement some of the guiding principles of the MCCA: to stimulate debate among members, help share knowledge and promote innovation within the industry. • HP is ideally suited to delivering on the print and technology requirements of marketing communications consultants in today’s cut and thrust business environment. One such area is Variable Data Printing (VDP); offering the ability to personalise and tailor every element of the communication. The result is more effective marketing leading to an increase in response rates and a faster return on investment for the client. • For further information contact: Simon Addinall Market Development Manager, HP M – 07736 791 080 E – simon.addinall@hp.com W - www.hp.com/go/graphic-arts

  4. The Agency Barometer • As with all of the MCCA’s research work the aim is to deliver member agencies insight to improve performance, so if you would like to add a question to this survey or have an idea for another, let us know. • Contact: Scott Knox Managing Director, MCCA E – scott.knox@mcca.org.uk D – 020 7535 3555

  5. What do you expect to happen to overall client budgets being spent with your agency in Q2 2009? 50.0% 41.7% 39.6% 33.3% 16.7%

  6. If increase, by what % do you expect? 100% 50.0% 37.5% 12.5% 0.0% 0.0% 0.0% 0.0%

  7. If decrease, by what % do you expect? 66.7% 60.0% 25.0% 16.7% 16.7% 15.0% 0.0% 0.0% 0.0% 0.0%

  8. What do you expect to happen to client Direct Marketing budgets being spent with your agency in Q2 2009? 33.3% 29.2% 25.0% 25.0% 20.8% 18.8% 16.7% 14.6%

  9. What do you expect to happen to client Sales Promotion budgets being spent with your agency in Q2 2009? 41.7% 35.4% 29.2% 16.7% 16.7% 16.7% 14.6% 12.5%

  10. What do you expect to happen to client Digital budgets being spent with your agency in Q2 2009? 56.3% 50.0% 41.7% 22.9% 8.3% 4.2% 4.2% 0.0%

  11. What do you expect to happen to client Experiential budgets being spent with your agency in Q1 2009? 33.3% 29.2% 27.1% 25.0% 25.0% 22.9% 16.7% 14.6%

  12. What do you expect to happen to client Advertising budgets being spent with your agency in Q1 2009? 58.3% 52.1% 33.3% 16.7% 14.6% 8.3% 4.2% 0.0%

  13. What do you expect to happen to client Design/Branding budgets being spent with your agency in Q2 2009? 41.7% 25.0% 25.0% 22.9% 14.6% 14.6% 4.2% 0.0%

  14. What do you expect to happen to client PR budgets being spent with your agency in Q2 2009? 66.7% 45.8% 25.0% 16.7% 12.5% 12.5% 8.3% 0.0%

  15. What do you expect to happen to client Media budgets being spent with your agency in Q2 2009? 58.3% 41.7% 33.3% 29.2% 8.3% 8.3% 4.2% 0.0%

  16. What do you expect to happen to client Sponsorship budgets being spent with your agency in Q2 2009? 41.7% 37.5% 33.3% 31.3% 16.7% 10.4% 8.3% 6.3%

  17. What do you expect to happen to the numbers of staff in your agency in Q2 2009? 47.9% 41.7% 41.7% 31.3% 18.8% 16.7%

  18. What do you expect to happen to the number of new business opportunities presented to your agency in Q2 2009? 56.3% 41.7% 33.3% 33.3% 25.0% 8.3%

  19. How optimistic do you feel about the whole of 2009? 66.7% 50.0% 41.7% 20.8% 8.3% 8.3% 2.1% 0.0%

More Related