Presents IMTC/Wainhouse Research European Forum 2003

1. Presents IMTC/Wainhouse Research European Forum 2003

2. MMS and PSS Interoperability Problems and Solution Presented by Amir Wolf Emblaze Systems

3. Emblaze is a group of companies sharing the same vision of leading the market transformation to rich media personal communication Emblaze Systems Orca Semiconductor AlphaCell Broadband iTV For Cable and xDSL operators Rich Media Chip Design (MPEG1, MPEG4…) Multimedia Smartphone Design House Rich Media Delivery Solutions For Telcos IMTC/Wainhouse Research European Forum – May 2003 – Geneva, Switzerland

4. SMS signaling Fire signaling Congratulations You're father now Congratulations You're father now Congratulations You're father now MMS signaling Video signaling Rich Media Communication have always inspired people IMTC/Wainhouse Research European Forum – May 2003 – Geneva, Switzerland

5. Content & Applications Multimedia Delivery JPEG BMP AAC MPEG MIDI Interoperability GIF MP3 H.263 SVG AMR @ Network Devices The grand picture IMTC/Wainhouse Research European Forum – May 2003 – Geneva, Switzerland

6. IPAQ / XDA MPEG4 (Stream / download) Images on Every Device Ericsson T68 256 Color MMS Nokia 9210 Color Email Nokia 3510 (B/W WAP) Ericsson R520 (4GL WAP) Nokia 33XX (B/W PM) Ericsson T66 (B/W EMS) IMTC/Wainhouse Research European Forum – May 2003 – Geneva, Switzerland

7. ? Packet Switched Streaming Circuit Switched Video-Phone Or send the video to a friend who tellsyou she have a video phone IMTC/Wainhouse Research European Forum – May 2003 – Geneva, Switzerland

8. Let’s look at some of those issues: Ring Tones Issues go way deeper than we’ve ever anticipated IMTC/Wainhouse Research European Forum – May 2003 – Geneva, Switzerland

9. Video Adaptation / Transcoding Source:Size is 10 MB Cutting edge H.264Players Emerging MPEG-4Players MMS SMIL slide show Legacy WAPPhone IMTC/Wainhouse Research European Forum – May 2003 – Geneva, Switzerland

10. Presentation handling PPT SMIL presentation Flash Animated Gif Content Based Transcoding IMTC/Wainhouse Research European Forum – May 2003 – Geneva, Switzerland

11. Different processing for text and drawings • Ignore gray level information • Maintain line solidity Cartoons: Cartoons Conversion Naive Transcoding Optimal Adaptation Maintain Text IMTC/Wainhouse Research European Forum – May 2003 – Geneva, Switzerland

12. VASP Emblaze Transcoding Gateway MM7 Proxy MMSC MMSC Proxy MM4 • Message size • Presentation semantics • Addressing IMTC/Wainhouse Research European Forum – May 2003 – Geneva, Switzerland

13. Let’s pause to discuss an important and crucial point • Think of any number from 1 to 10. • Multiply it by 9. • If it's a two-digit number, add them together. • Subtract 5 from that number. • Think of the letter in the alphabet that corresponds with the number ("1" is "A," "2" is "B," "3" is "C," and so on). • Think of a country that starts with the letter.Think about the second letter in that country's name. • Think of an animal who's name begins with that letter. • Finally, think of the animal's color. And now….. IMTC/Wainhouse Research European Forum – May 2003 – Geneva, Switzerland

14. Craig Ehrlich, Chairman of the new GSMA board. 18.02.03 With interoperability I don’t have to guess your thoughts. You state it loud and clear “The Board will bring greater clarity and focus to critical issues such as interoperability and ease of use for customers, ….” “High on the agenda are some specific actions to improve the commercial environment for the GSMA’s members,” added Ehrlich. “Such as MMS (Mobile Multimedia Services) interoperability…..” IMTC/Wainhouse Research European Forum – May 2003 – Geneva, Switzerland

15. What else we may encounterProtocols Interoperability RTSP/RTP streaming client Streaming Platform 3G.324M client H.323 client or SIP client IMTC/Wainhouse Research European Forum – May 2003 – Geneva, Switzerland

16. And as if all this was not enough • Web content adaptation • HTML, cHTML, HDML, VoiceXML, I-Mode • Network adaptation • UMTS, GPRS, 1X, CDMA2000, Wi-Fi, UWB • DRM interoperability • New delivery mechanisms interoperability (Instant Messaging, P2T) • Support for legacy phones IMTC/Wainhouse Research European Forum – May 2003 – Geneva, Switzerland

17. IMTC PSS AG • The PSS AG is an interoperability group established about 2 years ago and now has 15 members. • The group has a unique testing techniques and a special tool named IOTZilla was developed in order to track the great amount of testing points performed in the group. IMTC/Wainhouse Research European Forum – May 2003 – Geneva, Switzerland

18. IOTZilla All stages have testing points according to each vendor’s profile. IOTZilla handles: • Profiles • Contact persons • Testing points • Results • Testing status IMTC/Wainhouse Research European Forum – May 2003 – Geneva, Switzerland

19. Encoding Streaming PSS Basic Interop Vendor A – Content Creator. Vendor B – PSS Server. Vendor C – PSS Terminal. Vendor A ENCODER 3gp file Vendor C Terminal Vendor B PSS Server IMTC/Wainhouse Research European Forum – May 2003 – Geneva, Switzerland

20. LGE Emuzed Ericsson Fraunhofer Real Nokia Hantro Nextreaming Vidiator Motorola Mobixell Packet Video Philips Emblaze Siemens Standardization is maintained and testedat IMTC for streaming. IMTC/Wainhouse Research European Forum – May 2003 – Geneva, Switzerland