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Charismatic Leadership “Heroic & Inspiring”. What the theory is: States that if you have charisma you will most likely be a successful leader “Charm and Grace are all that is needed to create followers” “People follow others that they personally admire”
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Charismatic Leadership“Heroic & Inspiring” What the theory is: • States that if you have charisma you will most likely be a successful leader • “Charm and Grace are all that is needed to create followers” • “People follow others that they personally admire” Musser, S.J (1987) The Determination of Positive and Negative Charismatic Leadership How it works: • People are drawn to “magnetic” personalities and are more likely to follow those leaders • Charismatic leaders are more persuasive and use storytelling to catch and keep followers