How Voice Assistants Can Help with Your Email Marketing Efforts

1. How Voice Assistants Can Help with Your Email Marketing Efforts Voice assistants can help with your email marketing efforts. A medical SEO service provider can provide the best digital marketing services. The expansion of technology and a demand for information at one’s fingertips have changed the way how people search the internet. Patients now access search engines through their mobile devices and hands-free devices using voice search as search queries. Voice assistants are becoming increasingly popular tools in helping healthcare units provide better care and patient experience. By changing the way how smart phones are controlled and how patients interact with our devices, these versatile digital assistants can save valuable time for healthcare providers as well as patients. With the help of reliable medical SEO services, all healthcare systems and hospitals can have websites that are mobile optimized and voice search optimized. According to a report by voicebot.ai, more than 66 million people in the US own smart speakers such as Google Home or Alexa. According to Gartner, more than 30% of online browsing will be done via voice by 2020. A whopping 55% of US households are expected to own a smart speaker by 2022. According to Statista, the number of voice assistants will rise from 3.25 billion in 2019 to 8 billion by 2023.

2. Voice Assistants and Email Accessibility From the above figures we can understand that voice assistant is the future, and it can be used for healthcare digital marketing. Voice assistant makes email access easier. Email accessibility refers to designing emails by removing barriers for subscribers with disabilities and letting them access and interact with the content; voice assistants help with both. With a voice assistant, email marketers can focus on developing text-driven campaign instead of image focused campaigns. Use semantic HTML tags to put your content out and HTML tags define the kind of text and not its visual presentation. Using alt text is also important to create emails that are voice assistant-friendly. The alt text must be descriptive and used only where it is needed. If possible, make your point without describing an image and also add alt text that adds value to the section and not just repeats what the HTML text already describes. Here are some of the challenges of voice assistant in email: •Subscribers cannot perform certain functions like unsubscribe, something that plays a vital role in email marketing. •It is difficult to find out the spam messages. •Subscribers will miss out on the awesome interactivity marketers have worked hard on and are so much in love with. •Users download a tracking pixel and when they download an image email analytics uses this base for analyzing the performance of your email. However, if you are opting for voice assistants, no such pixel is downloaded and so there is no way to find out how many of your subscribers used voice assistants to listen to your email. •Voice assistants do not support web browsers, so you cannot take the subscriber to a landing page. •Replying to CTA is not possible. However, voice assistants are significant in that they can help subscribers sort their emails, delete unimportant ones, and get back to the important ones when they have the time and more competent devices. Although voice assistant is an advanced technology in the present digital marketing world, it cannot directly help in conversion. But it aims to create emails that are engaging and it is good enough for patients who are busy. So here are some tips on how voice assistant helps in email marketing. ✓Make sure that your name is mentioned and the subject title is catchy: Voice assistants like Alexa and Siri can read the email. Alexa reads the sender’s name and subject line and then asks if the subscriber or potential patient wants to listen to the whole email whereas Siri reads the entire email in one stretch. When the voice assistant reads out the sender’s name, potential patients can know who you are. Tapping the right audience becomes easier through a captivating and a supportive pre-header text. With voice assistants, the aim is to stay in the inbox of your subscriber, without getting deleted. ✓Don’t use creative text styling and emojis in subject lines: Voice assistants cannot read emojis, so using emojis and special characters will be of no use and sometimes it can work against you.

3. The subject line and pre-header text are the opening lines of your email and you want to optimize emoji usage in context as Alexa reads emoji ‘names.’ ✓Keep your content blocks in order: Sometimes the idea behind the copy and images that you created may not get translated by the voice assistant when they read out the message. A voice assistant follows a sequence when reading. So ensure that you are maintaining the right sequence as you add your images or text to tables so that the content read out makes sense to the listener. ✓Create a copy worth your subscribers: Once you have succeeded in bringing the subscriber to retain your email in their inbox by presenting a great subject line and pre-header, then the next step is to ensure that you optimize your content for users. Voice command can be used to help the subscriber complete a purchase or maybe connect with a representative. Health systems that use voice assistant along with medical SEO can improve email marketing efforts and clinical documentation while minimizing the physician’s administrative burden, increasing patient volume and billable revenue. (800) 941-5527