Why Is It Important to Align Your SEO Strategy with Google SEO?

1. Why Is It Important to Align Your SEO Strategy with Google SEO? For healthcare businesses, getting found online when users type in a phrase or keyword is now important as a part of digital marketing for healthcare. Like any other industry professionals, a strong online presence is crucial for healthcare entities as well. This is because most people go online before visiting a doctor or buying healthcare products. Healthcare businesses having a strong medical SEO strategy can reach out to more potential consumers and provide them quality service. Marketers are always striving to design new promotional strategies as part of digital marketing for healthcare. Search engine optimization has always been recognized as a great online marketing method, and it just keeps evolving. The main aim of implementing good SEO is to compete for online visibility so that medical practitioners with the highest ranking can grab more potential patients and convert them into leads. Among the many search engines, Google still remains the king and marketers optimize their website as per Google algorithm. Google algorithm keeps changing for providing a better user experience and the

2. next change can be expected any time soon. Local SEO will continue to grow in 2020 and in the coming years because 46% of searches on Google have local intent and it is expected to increase in the future. Most of the local searches result in sales either online or offline. So, if you are considering a local SEO strategy then you may want to take note of the following considerations: •In 2020 user engagement will play a significant role; and the higher the engagement the more will be Google’s consideration for your healthcare business. •Another important factor for this year is customer reviews. Businesses that get more positive reviews are expected to rank better in local search results. •By 2020, half of all searches will be voice-based and so, long-tail keywords and hyperlocal searches will be more prevalent. What changes are expected in 2020? Voice search will become more significant: As per Bright Local survey, 56 percent of users conducted their search through voice search using smartphones. This means that by 2020, voice search will become more important and healthcare businesses or medical practices that fail to optimize for voice search will struggle to rank high in Google search results page. There will be more ranking for question-based keywords: As voice search becomes more popular, long- tail or question-based searches are also expected to become important. This is because users tend to speak in full sentences. Therefore you need to research question-based keywords and set up landing pages that answer those questions exactly for optimal local SEO. Be ready for “near me” searches: Just like voice searches, near me searches have gained popularity and you need all of the locations of your business properly listed so that when people nearby search for it, it ranks highly and pops up. As a result, people will become aware of your business. Accurate business listing is important: Having a complete and accurate business listing on Google My Business is very important. It should include the name of your healthcare business with full address, business timings, prices, invitation for customers to review, and images or videos. When a user searches for a healthcare service, Google takes factors like reviews, mentions, entity authority, and timing etc to give the best search results. New engagement metrics will emerge: Look for new search engine metrics such as how many people save a business as a contact on their phone, and how many people search a business’ location on Google Maps. Google will track the data from all of their services to create their local rankings. Rise of entity authority: Google will determine the quality of the authority of a local business based on these factors: ✓Popularity: How is your business performing online? Is it being mentioned a lot in various other sites, forums, articles, or across social media?

3. ✓Engagement: How are people reacting to your digital brand and content? Do they love it or hate it, and are they interacting with it? The more interaction you can get, the better. Apart from the points mentioned above, there are some basic factors that are important for local SEO that will remain the same. Relevance: It is how Google relates your site to a search and compares it with other listings. Prominence: This is the calculation of the site’s popularity through various signals like reviews, etc. Distance: This means how far your business is from the person making the search. Typically, the nearest business will be higher in the results. For healthcare businesses, getting found online when potential consumers/patients type in a phrase or keyword is now important as a part of digital marketing for healthcare. So, ultimately the aim is to provide what your target audience wants and this will boost your ranking and the chances to grab the top ranking in Google SERPs. Hiring a medical SEO service that has an experienced team of search engine optimization experts could help optimize your website using the right effective strategies. (800) 941-5527