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The Impact of Designers

The Impact of Designers. There have been a number of designers over the past 100 years who have had a real impact on the world of fashion retailing. Their designs and ideas were a real influence on a generation of fashion consumers.

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The Impact of Designers

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  1. The Impact of Designers • There have been a number of designers over the past 100 years who have had a real impact on the world of fashion retailing. • Their designs and ideas were a real influence on a generation of fashion consumers. • These names have continued to play a role as each generation looks to the past for inspiration. BTEC First in Retail - Unit 7 Fashion Retailing - 7.1.2

  2. The Early Twentieth Century • Chanel created many famous designs, she freed women up from wearing corsets; she ‘created’ the little black dress, the Chanel suit, the use of costume jewellery. See: Coco Chanel • Dior dominated fashion after WW2. He was famous for creating the ‘New Look’. See: Dior • Other key designers were Lanvin, Courreges, Balengicia BTEC First in Retail - Unit 7 Fashion Retailing - 7.1.2

  3. The Swinging Sixties • The 1960s was a decade of change fashions created then are still revived in different ways for new generations. Fashion had previously been aimed at at older consumers. • In the 60’s young people became more important.London became a fashion city and some of the young designers were set to become world famous. • See: The Creation of Biba / Barbara Hulanicki • See: Mary Quant / Carnaby Street • The Mini Skirt became a fashion icon. BTEC First in Retail - Unit 7 Fashion Retailing - 7.1.2

  4. Disco & Punk • As we moved out of the 60’s a very wide range of styles hot the fashion scene. • Hippies styles still loomed large with Afghan coats & cheesecloth. However Glam Rock, Disco & Punk was around the corner. • See: Punk fashion , Disco, Vivienne Westwood • Lycra was a favourite fabric at this time ! However worse was yet to come in the 80’s. BTEC First in Retail - Unit 7 Fashion Retailing - 7.1.2

  5. Shoulder Pads,Stone Wash & Ra Ra’s • In the 1980’s Power dressing was key look. See: Joan Collins • Men had the choice of ripped jeans, cycling shorts & Kickers. • Giorgio Armani was a key designer. See: Armani. • A designer who continues to influence fashion arrived in 1984. See: Galliano • New Romantics and Goths also influenced design. BTEC First in Retail - Unit 7 Fashion Retailing - 7.1.2

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