1 / 16

By: Syeda Madiha Pirzada (14001)

A Project Report On. By: Syeda Madiha Pirzada (14001) Yusra Khan (15659) Ahsan Ajaib (15350) Syed Fahad Saeed (13146). Pakistan Mobile Connections Limited. IT MANAGER: Asif Dustgir.

mikasi
Download Presentation

By: Syeda Madiha Pirzada (14001)

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. A Project Report On By: SyedaMadihaPirzada (14001) Yusra Khan (15659)AhsanAjaib (15350)SyedFahadSaeed (13146)

  2. Pakistan Mobile Connections Limited IT MANAGER: Asif Dustgir • E-mail: asif.dustgir@mobilink.net • Contact: +92-301-8565616 • Meeting date: 12th July 2012

  3. History Of Mobilink • Pakistan Mobile Communications Limited, Mobilink GSM. • 28.94 million customers by July 2012 • House, 1 A Kohistan Road, F-8 MarkazIslamabad • First GSM cellular Mobile service, since 1994

  4. First GSM cellular service by Motorola Inc. • Sold to Orascom (Multi-National) • An unparalleled 6,500 km. Fiber-optic Backbone • Invested over US $3.3 billion in the country to date • Provides uninterrupted countrywide connectivity • Provides International roaming in over 140 countries

  5. Facts About Mobilink GSM

  6. Organizational Structure

  7. Total number of managers: Overall: 4500 Top Managers: 75 Middle Managers: 750 Front Line Managers: 3675 Management Hierarchy

  8. Strength Of Employees

  9. President and CEORashid Khan V.P H.R, Admin. & SecurityAli RazaMehdi Vice President Customer CareIrfanAkram Vice President & Head of Broadband Business Division. Mustafa Peracha Chief Information OfficerTariq Rashid Vice President Corporate AffairsAghaQasim Organizational Structure TOP MANAGERS Vice President Marketing BilalMunir Sheikh

  10. Mobilink Indigo & jazz having 12 more products. . Product Line & Categories • Mobilink Indigo • Mobilink Jazz • Mobilink Black Berry • Mobilink PCO • Mobilink TV

  11. Value Added Services • Power Tools • Mail Services • Info Services • IVR Ring tones/Logos • On Call Services • Missed Call Alerts

  12. Place . • Ease of accessibility • Commercial areas • 24/7 reliable service

  13. Market Share c). Cellular Market Share In Terms of Subscribers: July 2012

  14. Swot Analysis Strengths Market Leader with 31% market share Weaknesses Mobilink is expensive Opportunities By focusing on high quality, Mobilink can position their product Threats Due to intense competition Mobilink is losing its market share.

  15. Recommendations • Establish Research and Development Department. • Ensure Network quality. • Focus on subscriber retention. • Adaptation of value added services, especially towards e-commerce. • Better customer incentive plan. • Innovation in technology. • Lower SMS rates to other networks.

  16. ANY QUERIES. .

More Related