Download
1 / 9
90 likes | 288 Views
Mintel Research Overview <Date>. presented by <Enter Name>. Market Drivers. Expanding ABC1 groups have the greatest propensity towards taking short-breaks Tourists seeking to investigate new destinations across the UK Bullet
E N D
Mintel Research Overview<Date> presented by <Enter Name>
Market Drivers • Expanding ABC1 groups have the greatest propensity towards taking short-breaks • Tourists seeking to investigate new destinations across the UKBullet • Car increasingly dominant: transport for 3/4 of short-breaks in 2005 • 1 in 10 of all short-breaks booked as package in 2005 • 1 in 4 of all short-breaks booked online • 1 in 5 urban trips in past five years were to London • ‘Convenience’ is the major appeal of the UK • Doubts about UK’s value and interest
Market Size Source: Mintel
Market Segmentation Note: Taken from the TGI survey of around 25,000 adults Source: GB TGI, BMRB Summer 2001, Winter 2003 & Quarter 1 2006/Mintel
Supply Structure Taken from the TGI survey of around 25,000 adults Source: GB TGI, BMRB Summer 2001, Winter 2003 & Quarter 1 2006/Mintel
The Consumer Source: GFK NOP/Mintel
Market Forecast Source: Mintel
The Future • Market must challenge assumption that overseas holidays are cheaper. • The internet provides suppliers with a more even playing field to compete with overseas suppliers • Self packaging to help consumers build more interesting and better value breaks • Activity short-breaks can appeal to the younger segment and provide ‘interesting’ holidays and locations
