1 / 13

MARKETING

MARKETING. Objectives To increase the revenue of the department To satisfy the customer needs Have a fruitful interaction with customers Increase foot falls in a post office To make a BO financially viable To create an awareness about our products & services. MARKETING.

milek
Download Presentation

MARKETING

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. MARKETING • Objectives • To increase the revenue of the department • To satisfy the customer needs • Have a fruitful interaction with customers • Increase foot falls in a post office • To make a BO financially viable • To create an awareness about our products & services

  2. MARKETING • Our revenue deficit is Rs.5805 Cr (as in 2011-12) • Our competitors are: • Insurance competitors • Private couriers • Banks • Private concerns sending and receiving money • Mutual funds • Focus on raising our income • By preventing leakage of revenue • By marketing products & services

  3. Can you name some of our competitors on various products & services ????

  4. Show Lead India

  5. Basic Marketing Concepts • Anything that has a value can be marketed • Marketing should be done based on • Needs, wants & demands • Product • Value & Satisfaction • Exchange, Transactions & Relationships • Markets

  6. Marketing • The rural BO has- • The trust of the local people • Intimate knowledge of people and the locality • A central role in village life • Experience of handling large sums of money • Rural BO is a cost effective tool for marketing our products and services

  7. How do you start? • Prepare a list • Financial Services • Premium products • Tie up services • Philately • NPS • RPLI/PLI

  8. How do you start?-Contd. • Understand our products and services • Study special rates, schemes, rebates etc • Prepare list of potential customers • Identify the services suitable to them

  9. Kit Bag of Mail Overseer • Brochures/pamphlets • Savings Schemes & Interest rates • PLI/ RPLI handouts • Postal tariff & Taxation tables • List of Schools, colleges, Institutions, Govt. Offices & VIPs of the beat

  10. Marketing • Maintain liaison with members of public in your jurisdiction • School • staff of PHC • VAO • Panchayat President • Chairman of the Milk Society etc. • prominent personalities and other members of public,

  11. Marketing • Keep track of newly opened organizations/factory/offices/schools in your jurisdiction • Introduce yourself to staff/manager etc of the institutions in your jurisdiction • Interact freely with members of public • Introduce yourself to local prominent persons in your jurisdiction • Attend village functions & market our products (under directions of the Sub Divisional Head)

  12. Marketing • Keep contact details of all MEs of your Division • Keep contact details of PLI/RPLI DOs • Assist in conducting campaigns/carnivals/Mela etc • Keep watch on competitor’s marketing strategy. • Always present a smart & professional appearance • Utilize the opportunity of meeting depositors • for PB verification • other official purposes etc positively

  13. Marketing – First impression • Appearance is a major aspect impacting marketing effectiveness • Some tips: • Dress neatly • Wear • Ironed uniform clothes with LOGO • Department ID cards • Sport a neat hair style • Have a pleasing personality with a smiling face • Answer the queries raised by the customers politely and correctly

More Related