Promoting Rational Drug Use in the Community

1. Promoting Rational Drug Use in the Community Designing effective printed educational materials

2. Session objectives Develop ability to: • identify the key principles of effective print materials • assess the strengths and weaknesses of a range of existing print materials • design simple but effective print material to target specific drug use problem. Designing effective print materials Promoting rational drug use in the community

3. Six basic questions Designing effective print materials Promoting rational drug use in the community

4. Basic principles: Involve users The more collaboration there is in developing the material, the greater the commitment to distributing and using it widely. Designing effective print materials Promoting rational drug use in the community

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8. Basic principles: • Involve users • Understand the causes • Target decisions and actions • Identify and use credible sources Designing effective print materials Promoting rational drug use in the community

9. Designing effective print materials Promoting rational drug use in the community

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12. Basic principles:Writing and editing text • Use brief, simple, clear, active text • Focus on a few key messages • Repeat/reinforce key messages • Avoid jargon • Review or pretest the content • Write to express, not impress Designing effective print materials Promoting rational drug use in the community

13. Different styles of illustrations • Line drawing, shaded drawing, stylised drawing Designing effective print materials Promoting rational drug use in the community

14. Designing effective print materials Promoting rational drug use in the community

15. Basic principles: Layout and design • Use strong headlines and readable typefaces • Use bullets, boxes, numbers • Use simple illustrations • Use colour wisely • Make the most of space Designing effective print materials Promoting rational drug use in the community

16. And finally... • test the text, the illustrations and any colours used with users • check the text and illustrations for accuracy with experts • check the material for spelling and grammar (especially the headlines and sub-heads). Designing effective print materials Promoting rational drug use in the community

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24. Summary slide • Pay attention to your audience, your purpose, and your content • Involve users • Understand why irrational drug use is happening • Target action • Use credible sources • Focus on and reinforce key messages • Use active text and strong headlines • Use simple illustrations • Test, test, test and check, check, check! Designing effective print materials Promoting rational drug use in the community