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Marketing Partnership Proposal

Wachovia. A Wells Fargo Company. Marketing Partnership Proposal. Wachovia. On Behalf of the Philadelphia Tribune, we would like to “Thank You.” We appreciate this opportunity to present to you turn-key integrated marketing ideas utilizing the nation’s oldest African American newspaper. .

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Marketing Partnership Proposal

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  1. Wachovia A Wells Fargo Company Marketing Partnership Proposal

  2. Wachovia • On Behalf of the Philadelphia Tribune, we would like to “Thank You.” We appreciate this opportunity to present to you turn-key integrated marketing ideas utilizing the nation’s oldest African American newspaper. All contents and ideas are properties of The Philadelphia Tribune.

  3. Wachovia Source: Media Audit

  4. Wachovia TD BANK Source: Media Audit

  5. Wachovia Source: Media Audit

  6. Wachovia Source: Media Audit

  7. Wachovia Marketing to the African-American Consumer Personal Invitation Deliver a message that is specifically directed to this audience Use Media that’ specifically targeted to this audience Relevant, Realistic, Positive, Compelling Product need to be relevant to their lives Creative that speaks to this audience Activities that compels activation All contents and ideas are properties of The Philadelphia Tribune.

  8. Wachovia Marketing to the African-American Consumer Extremely Brand Conscious and Brand Loyal Feel More Favorably Towards Companies that Support the Community High Propensity to Purchase Products and Services from Retailers and Manufactures Who Extend a Personal Invitation All contents and ideas are properties of The Philadelphia Tribune.

  9. Wachovia Marketing to the African-American Consumer Effective advertising to African Americans means embracing the values held by the Black Community. Businesses must personally invite African Americans to purchase their products and services; they must create advertising and marketing campaigns that are seen as relevant, realistic – positive and compelling. All contents and ideas are properties of the Philadelphia Tribune

  10. Wachovia • Below outlines a number of events and promotions opportunities that may be available to Wachovia throughout the course of 2010; • Women on the Move • Yearbook • Most Influential African Americans • Web • Strip Ads • Post Its All contents and ideas are properties of the Philadelphia Tribune.

  11. Wachovia Women on the Move The Philadelphia Tribune’s May issue of Tribune Magazine will recognize and celebrate African American women throughout the region in “Women on the Move”. Chronicling some of the area’s best and brightest, this feature will profile women in front of and behind the scenes of some of the area’s most successful companies. $5,000 full page 4/Color Ad

  12. Wachovia Sojourner Magazine A quarterly published visitors guide to Philadelphia and its surrounding counties highlighting where to go, what to see and do and how to get there (Quarterly – Jan, Apr, June, Oct) . Full Page, 4 Color: $9,299.61 per insertion All contents and ideas are properties of the Philadelphia Tribune

  13. Wachovia 2010 Yearbook The Yearbook features photos of every High School Graduate in the Philadelphia School District. Publication Date: Sunday, June 6, 2010 Space Reservations – Monday, May 3 Material Deadline – Friday, May 14 Full Page: 9.667” wide x 11.456” high $7,291.64

  14. Wachovia Most Influential African Americans For over a century, the most trusted news source for African Americans throughout the Greater Philadelphia region has been The Philadelphia Tribune. For over a decade, the Tribune has published “Philadelphia’s Most Influential African Americans” which serves as a public record of those who have distinguished themselves as leaders. Full page, 4 color: $5,000 All contents and ideas are properties of the Philadelphia Tribune.

  15. Wachovia Strip Ads Front Page(color) 6x3 Strip Ad: $5,000 Business Page (color) 6x3 Strip Ad: $3,300 All contents and ideas are properties of the Philadelphia Tribune.

  16. Wachovia Post Its Cost: $70.00 per thousand All contents and ideas are properties of the Philadelphia Tribune.

  17. Wachovia Phillytrib.com Reach the phillytrib.com reader where they spend hours each week! A cost effective way to reach our reader www.phillytrib.com! On-line Streaming – thirty second commercials on phillytrib.com. The Philadelphia Tribune is able to stream your :30 /:15 TV commercial (provided by Wachovia) with a rotating banner ad with a link to your site. All contents and ideas are properties of the Philadelphia Tribune.

  18. Wachovia Sponsorships Elements: Website Exposure: Wachovia’s logo and hyperlink as displayed above for up to 30 days $1,800 per month All contents and ideas are properties of the Philadelphia Tribune.

  19. Wachovia In Closing... As we presented, our team is designed to serve the needs of your consumer and we can offer your business through many unique marketing opportunities. We will use our newspaper, web and presence in the community to continually drive traffic to Wachovia. With our customized marketing plan you can specifically target the customer with your message and build awareness through presence of an integrated multi-media campaign. Direct Response: Wachovia can reach consumers with a click of the mouse or turn of the page. Immediacy: Wachovia’s message can reach the African American community either in the newspaper, or though the web to actually inform the reader in great detail and allow them to experience . All contents and ideas are properties of the Philadelphia Tribune.

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