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“We are in a brawl with no rules.” Paul Allaire

Tom Peters Seminar2000 Distinct or … Extinct Management Conference 2000 ENRON San Antonio 16 November 2000.

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“We are in a brawl with no rules.” Paul Allaire

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  1. Tom Peters Seminar2000 Distinct or … ExtinctManagement Conference 2000ENRONSan Antonio16 November 2000

  2. “The corporation as we know it, which is now 120 years old, is not likely to survive the next 25 years. Legally and financially, yes, but not structurally and economically.”Peter Drucker, Business 2.0 (08.00)

  3. “There’s going to be a fundamental change in the global economy unlike anything we have hadsince the cavemen began bartering.”Arnold Baker, Chief Economist, Sandia National Laboratories

  4. “We are in abrawl with no rules.”Paul Allaire

  5. S.A.V.

  6. The Kotler Doctrine:1965-1980: R.A.F.(Ready.Aim.Fire.)1980-1995: R.F.A.(Ready.Fire!Aim.)1995-????: F.F.F.(Fire!Fire!Fire!)

  7. “It used to be that the big ate the small. Now the fast eat the slow.”Geoff Yang, IVP/ (Institutional Venture Partners)

  8. “We don’t sell insurance anymore.We sell speed.”Peter Lewis, Progressive

  9. Part I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

  10. Forces @ Work IThe Destruction Imperative!

  11. Forget>“Learn”“The problem is never how to get new, innovative thoughts into your mind, but how to get the old ones out.”Dee Hock

  12. “When asked to name just one big merger that had lived up to expectations, Leon Cooperman, former cochairman of Goldman Sachs’ Investment Policy Committee, answered: I’m sure there are success stories out there, but at this moment I draw a blank.”Mark Sirower, The Synergy Trap

  13. “Acquisitions are about buying market share. Our challenge is to create markets. There is a big difference.” Peter Job, CEO, Reuters

  14. “Our ideal acquisition is a small startup that has a great technology product on the drawing board that is going to come out in six to twelve months. We buy the engineers and the next generation product. …” John Chambers, Cisco

  15. Lessons from the Bees!Since merger mania is now the rage, what lessons can the bees teach us? A simple one: Merging is not in nature. [Nature’s] process is the exact opposite: one of growth, fragmentation and dispersal. There is no megalomania, no merging for merging’s sake. The point is that unlike corporations, which just get bigger, bee colonies know when the time has come to split up into smaller colonies which can grow value faster. What the bees are telling us is that the corporate world has got it all wrong.”David Lascelles, Co-director of The Centre for the Study of Financial Innovation [UK]

  16. The Gales of Creative Destruction+29M = -44M + 73M+4M = +4M - 0M

  17. “The secret of fast progress is inefficiency … fast and furious and numerous failures.”Kevin Kelly 11.14.2000

  18. Brand InsideBrand Org:Lean, Linked, Electronic & Malleable

  19. And Now the Equivalent …White Collar Revolution!

  20. “AssetlessCompany”John Bryan, CEO, on selling all Sara Lee’s manufacturing

  21. “The virtual corporation is research, development, design, marketing, financing, legal, and other headquarters functions with few or no manufacturing capabilities – a company with a head but no body.”Richard Rosecrance, The Rise of the Virtual State

  22. [“Don’t own nothin’ if you can help it. If you can, rent your shoes.”F.G.]

  23. Brand InsideBrand Work: The Professional Service Firm Model & The WOW Project

  24. So what will be the Basic Building Block of theNew Org?

  25. Answer: PSF![Professional Service Firm]Department Headto …Managing Partner, HR [IS, etc.] Inc.

  26. Dept. Head I = Sports G.M.Dept. Head II = V.C.

  27. G.M. = The Recruitment and Development of Top Talent. [Period!]V.C. = Bets on “Talent.” Bets on Projects. [Period!]

  28. The Raw Material … The WOW Project!

  29. “Reward excellent failures. Punish mediocre successes.”Phil Daniels, Sydney exec

  30. Brand InsideBrand Talent: The Great War for Talent

  31. “When land was the scarce resource, nations battled over it. The same is happening now for talented people.”Stan Davis & Christopher Meyer, futureWEALTH

  32. “Seller’s Market”: Tomorrow’s Headline*“Molecular biologists are up 3 points, economists down 1/4, in moderate trading”*futureWEALTH, Stan Davis and Christopher Meyer

  33. From “1, 2 or 3” [JW] to …“Best talent in each industry segment to build best proprietary intangibles”[EM]Source: Ed Michaels, War for Talent (05.17.00)

  34. “This is the Age of Ageism: The real innovator’s dilemma isn’t ‘disruptive technologies;’ it’s the relentless rise of the quasi-adolescents who wield them.”Michael Schrage

  35. “Davids vs. Corporate Goliaths: Could the Record and Film Industries Be Brought Down by Teenagers?”Headline: The New York Times (08.06.00)

  36. The Cracked Ones Let in the Light“Our business needs a massive transfusion of talent, and talent, I believe, is most likely to be found among non-conformists, dissenters and rebels.”David Ogilvy

  37. “Diversity defines the health and wealth of nations in a new century. Mighty is the mongrel. … The hybrid is hip. The impure, the mélange, the adulterated, the blemished, the rough, the black-and-blue, the mix-and-match – these people are inheriting the earth. Mixing is the new norm. Mixing trumps isolation. It spawns creativity, nourishes the human spirit, spurs economic growth and empowers nations.”G. Pascal Zachary, The Global Me: New Cosmopolitans and the Competitive Edge

  38. Mantra2000Talent = Brand

  39. Brand InsideBrand Action:Getting Started … a Personal Perspective

  40. Topic: Boss-free Implementation of STM/Stuff That MATTERS!

  41. I. THE IDEA“4Fs”: Find a FellowFreak Faraway

  42. Heart of the MatterF2F!**Freak to Freak … or K2K [Kook to Kook]

  43. II. THE TOOLPrototypingMania!

  44. Culture of Prototyping“Effective prototyping may be the most valuable core competence an innovative organization can hope to have.”Michael Schrage

  45. “You can’t be a serious innovator unless and until you are ready, willing and able to seriously play. ‘Serious play’ is not an oxymoron; it is the essence of innovation.”Michael Schrage, Serious Play

  46. He who has the quickest O.O.D.A. Loops* wins!*Observe. Orient. Decide. Act. / Col. John Boyd

  47. “Success is the ability to go from failure to failure without losing your enthusiasm.”Winston Churchill(as quoted by John Peterman)

  48. Pine-paneled Office Address: 1 Big Man Plaza Secretary Suit Formal Rank conscious Pretense (“Failures are for fools.”) I love “Yes men” Self-contained Seat 9B, UA233 Address: Rick@Corp.com Typing: 60 WPM Casual M-F Approachable We are a HOT Team Screwing up is as normal as breathing I love Misfits! I love partners N.W.O.: Was-Is

  49. Renewal = The “High S.D.” Org/IndividualPioneer Acquisitions [+ “Sell-by”]Pioneer Customers & Alliance Partners [Measure the Portfolio]Divide & Conquer [Lessons from the Bees]Pioneer Assignments/Pioneer Projects [F2F & K2K]Hire Weird [Diversity]/Train Weird/ Promote Weird/Acquire & Cherish & Pay & Promote “Six Sigma” Talent Fast/Appoint Weird BoardWeed Un-weird [“One Sigma” “Talent”]Hang out with Weird [Univ. of Weird]/Lunch with Weird Read & Surf Weird/Vacate Weird R.A.F. to R.F.A. to F.F.F. [O.O.D.A. Loops/Prototyping Mania] Sense of Humor [Cherish Thine Failures]

  50. Part I: Brand InsidePart II: Brand OutsidePart III: Brand Leadership

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