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Advertisement Deconstruction

Advertisement Deconstruction . By Kohei Joshi. Color Scheme. Simple black & white colors used The white sillhoute of the car contrasts the black background Red logo and white words stands out The two sentences are colored for emphasis. Slogan. Hints that Allure is better than Ferrari

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Advertisement Deconstruction

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  1. Advertisement Deconstruction By Kohei Joshi

  2. Color Scheme • Simple black & white colors used • The white sillhoute of the car contrasts the black background • Red logo and white words stands out • The two sentences are colored for emphasis

  3. Slogan • Hints that Allure is better than Ferrari • Short and memorable • Juxtaposition of words (can’t and will) • Only text on the bottom half of poster • Font is standard as if it’s nothing special

  4. Text • Introduces some key features • Diction (powerful, beautiful, tame, nature, etc.) - Emotional attatchment • Metaphor (gears of life) adds creativity and lasting impression • Assuming target audience is motorhead, “car words” are included

  5. Company/Model Name Allure´ • Variant of “Allure” - being powerfully and mysteriously attractive or fascinating Exetis series • Variant of “executive” - having the power to put actions into effect • “Series” adds a sense of being part of executive group for pizzazz

  6. Allure´ • What a Ferrari can’t, Allure´ can • What Porshe wouldn’t, Allure´ would • What lamborghini doesn’t, Allure´ does • The world said never, but Allure´ says Always

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