1 / 15

Qualcomm Stadium Project

Qualcomm Stadium Project. Devin Cardoza July 12, 2004 GBA 573. Project Details:. Install hard-wired consoles into all of Qualcomm Stadium’s 70,561 seats. Instant messaging Online voting Order from snack bar Access stats from other games View instant replays. Why?.

nasia
Download Presentation

Qualcomm Stadium Project

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Qualcomm Stadium Project Devin Cardoza July 12, 2004 GBA 573

  2. Project Details: • Install hard-wired consoles into all of Qualcomm Stadium’s 70,561 seats. • Instant messaging • Online voting • Order from snack bar • Access stats from other games • View instant replays

  3. Why? • Qualcomm’s archaic design makes it harder to compete with newer, modern stadiums • Reduced revenues due to lower attendance • Can’t justify higher ticket prices • Due to lack of revenues, Chargers may move. • Good cost/benefit based on assumptions made

  4. Scope: • To install consoles in every seat in the stadium • Installation must be completed by start of 2005 football season • Start project after Superbowl (7 month period of performance)

  5. 3 Phases: • Find and purchase hardware • Installation Phase • Test & Training phase

  6. Assumptions: • 3% increase in attendance • 61,521 average in 2003 • 5% increase in ticket prices • $46.82 average in 2003 • 5% increase in snack bar prices • $10 average per person

  7. Assumptions (contd.): • $500,000 for hardware • 2 weeks to search for vendor and place purchase order • 15 People over 90 days to install • 1 Week to test • 2 weeks to train 700 employees • $25,000/year for ongoing tech. support • Management involvement for 7 months

  8. ROI:

  9. Risks: • Schedule slippage causes implementation to be incomplete by ’05 season • Budget rises due to unforeseen events • Estimates are exaggerated • Fans don’t use the new equipment

  10. Mitigation: • Use Earned Value Management • Progress Payments • Make consoles user friendly, electronic instructions to guide throughout the process • Stick to a communication plan with the project team

  11. Measures of Success: • Attendance increases by 3% • Snack bar revenue increases by 5% • Project finishes before 2005 season & within budget • ROI of at least 240% after 3 year period

  12. Final Analysis: • Great return on investment • Enhanced experience for the fans • Will create a higher revenue stream • Will help to keep team in town until new stadium can be built

More Related