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Creating your own IP for Mobile Devices

Creating your own IP for Mobile Devices. Presented by: Anila Andrade anila.andrade@99games.in @anilaandrade. Over 5 years of gaming background Passionate team of 25 which includes Design, Art, Development, Testing and Marketing 11 Games for iOS 2 Games for Android. 2. 3. Highlights.

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Creating your own IP for Mobile Devices

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  1. Creating your own IP for Mobile Devices Presented by: Anila Andrade anila.andrade@99games.in @anilaandrade

  2. Over 5 years of gaming background • Passionate team of 25 which includes Design, Art, Development, Testing and Marketing • 11 Games for iOS • 2 Games for Android 2

  3. 3

  4. Highlights • Game Concept and Design • Game Monetization • Licensing and Partnership

 
 4

  5. Game Concept and Design • Market and Competition • What kind of Game? • Game Platform • Focus on Content 5

  6. Game Concept and Design - Market and Competition • Do a Market Research • Study your competitor games • Check their reviews • Play them and form a judgment of the game yourself 6

  7. 7

  8. 8

  9. Game Concept and Design - What kind of Game? • Define the Audience • Define the Genre 9

  10. Audience 10

  11. Genre 11

  12. Game Concept and Design - Game Platform • Players play in short bursts of time • Calls, Messages interrupt experiences • Phones may be touch-based without buttons • Screen Size • Resolution 12

  13. Game Concept and Design - Focus on Content • Title screen should be gorgeous - sets the impression. • Menu should be logical and easy to navigate. • Layouts should be consistent throughout. • Create lots of levels and design for replayability. • Give a lot of thought to Tutorials. • Games on mobile devices are often played in noisy environments. 13

  14. Game Concept and Design - Focus on Content 14

  15. Game Concept and Design - Focus on Content 15

  16. Game Monetization • Revenue Models: • Ad Supported • Microtransactions and Virtual Goods • Paid Downloads • Subscriptions • Hybrids 16

  17. Game Monetization 17

  18. Ad Supported 18

  19. Prison Mayhem In-App Purchase Screen 19

  20. Hybrid: Paid + In-App Purchase 20

  21. Game Monetization • Conceive Monetization Strategies from the beginning. • Every decision of Design and Development Process depends on this. • Where will in-app purchases be available in the game? • If we use mobile ads, what type of screen real estate are they going to take up? • Do the color schemes of the ads match our game design? 21

  22. Licensing and Partnership • Has a bearing both on game design as well as on publishing. • When licensing an IP, you need a sign off from your partner at each stage [Game Concept, Feature Complete, Release Timelines]. • Revenue Split 22

  23. 99Games ports to iOS; 99Games publishes 23

  24. 99Games conceptualizes and develops; Chillingo publishes 24

  25. Thank you for your time Visit us at: www.99games.in Contact: anila.andrade@99games.in @anilaandrade 25

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