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HP Photosmart Consumer Printer &HKTB Summer Temptation Event

HP Photosmart Consumer Printer &HKTB Summer Temptation Event. Qunar.com Support Pla n. Content. Qunar Blog Channel Introduction Qunar Users Profile Our Support Plan Quotation & Target. Blog Channel Introduction. 2009 New Feature. i .qunar.com Qunar Blog Channel.

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HP Photosmart Consumer Printer &HKTB Summer Temptation Event

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  1. HP Photosmart Consumer Printer &HKTB Summer Temptation Event Qunar.com Support Plan

  2. Content Qunar Blog Channel Introduction Qunar UsersProfile Our Support Plan Quotation & Target

  3. Blog Channel Introduction

  4. 2009 New Feature i.qunar.comQunar Blog Channel

  5. Building a service which can help travel consumers to make better decision New Feature Save Time & Money! One Stop for Browsing & Comparing Travel Products

  6. 贴近主题“爱创造” i.Qunar=我去哪儿! 爱去哪儿! Qunar means "where are you going?" in mandarin Chinese. “I”means me but also pounce the same as “love” in mandarin Chinese

  7. The concept of i.Qunar = the powerful online communication channel To better know when, how, where travelers are traveling to Users generated content-travel story, photos and smart travel tips Allow viral spread of true experience about brands and destination Create emotional elements to enhance communication channel To connect with other travelers around the countries

  8. To connect 30 million qualify travelers who visit Qunar every month. • To target your advertising message to Chinese travelers in sophisticated ways. • To reach out travelers with editorial-style placements designed to inform and inspire. • To leverage the exposure by highlighting your products, theme, services or destination. • To generate online conversation among those highly sought after travelers. New blog channel gives advertisers ability to engage with Chinese travelers

  9. Qunar User Profile

  10. Data Sources • Online user survey conducted by Synovate Research Beijing • Synovate Survey November 2008, target respondents: Qunar Users & General Online Users, sample size: >1000 users • Qunar CNY User Survey February 2007 , sample size: >400 users • Qunar Spring Travel Trends Survey May-June 2007, sample size: >600 users

  11. Qunar users are valuable to advertisers

  12. Most of our users are between 25-40: Qunar users are more mature than general online population The most favorable demographic group in terms of disposable income& willingness to travel General online users accounted for 51%

  13. Our users arehighly educated83% has Bachelor Degree and above (College + University) Qunar’s users’ diploma distribution General online users accounted for 51%

  14. Twice as many Qunar users work at foreign- invested/large companies Nearly half of Qunar Users work in high-tech, consulting and professional services industries

  15. Our users are affluent consumers¼ of users has monthly income more than RMB8,000 Qunarhouseholdincomeare20%higherthangeneralonlinepopulation

  16. Qunar users have already travelled over the country and are ready to go abroad • 82% own credit cards • Around 50% own airline membership cards • Around 40% own hotel membership cards • 45% own passports • 30% have been issued a visa before • 25% claim to be fluent in English • Around 20% own international credit cards

  17. Theoverseas destination our users plan to visit next Qunar users are more likely to travel for leisure (30% more than general users) Qunar users takes 32% more trip on average(Qunar Users 9.6 times/General Users 7.3 times)

  18. Our Support Plan

  19. Blog Channel Support Map Hot City Hot Event Calendar 地图热点推荐！ 点击进入活动页面 本期主打： HP+HKTB 爱创造专题 围绕 Shopping, Dinning, Culture, Nature 和 Entermainment

  20. Qunar Blogger Support Viral spread of the true experience about Event. In order to the event more effective , Qunar is willing to help to find out 3-4 Qunar Super Bloggers to participate this campaign.

  21. Production Support Deals channel is also willing to promote 爱创造 travel Production .

  22. Innovative Ad format Support Crazy Ad !! Before Click After Click Flight Search Result Page

  23. Innovative Ad format Support Synchronized Banners!! Left Banner Right Rectangle 260 Example: http://affiliate.qunar.com/affiliate/ext/crazyad/ Flight Search Result Page

  24. Innovative Ad format Support Homepage Leader Board

  25. Being Developed Blog Content Skin + Tear Back

  26. Quotation & Target

  27. Recommend Package Special Offer

  28. Strategic Package

  29. 更多详情请联系: 罗楠 Tel: +86 10 6269 0100 ext.6697 Mob:+86 13501376391 Email: nan.luo@qunar.com

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