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Effective Communication with the ITDM

Effective Communication with the ITDM . Canaltech is an internet media based focused on a specific audience: TCI professionals from all over Brazil.

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Effective Communication with the ITDM

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  1. Effective Communication with the ITDM

  2. Canaltech is an internet media based focused on a specific audience: TCI professionals from all over Brazil. With an analytical and up-to-date content, it covers different areas of business technology. We are a reliable media to help ITDM on their purchases of products and services.

  3. Our main areas of coverage • Infrastructure • Security • Cloud Computing • IT Management • Telecom • Market • Career • Development

  4. Monthly Audience (Corp Area) 4 milion pageviews 1 million visits 700.000 Unique visitors Average time: 10 minutes

  5. Social Networks 184.000 fans 6.800 Fans (Corporate) 223.000 followers 11.000 followers 18.000 subscribers

  6. Audience

  7. Audience

  8. Audience Gender 16% 84%

  9. Audience

  10. Audience Mainsubjects in 2013: - BI - Security - Cost-cutting - Mobility - ERP - Career

  11. Media Strategies • Qualified leads • Customized Content • E-mail marketing and newsletter • Banners with a high standard CTR • Social media intelligence

  12. Qualified leads Targeted and qualified lead generation: segmentation on company size, job, region etc. Formats: • White Paper • Webinar • Webcast • Webmeeting • Customized Content CT

  13. Customized Content We have a highly qualified and experienced team, ready to help your company in your corporate communication. • White Paper Factory: developing content in an attractive approach to the reader • Case studies: production of raw text or video, addressing the major successes of your company • Publieditorial: text or video

  14. Mailing With more than 120k professionals registered in our database, we can increase the response and engagement of your actions.

  15. Banners High CTR rates Stripe (990 x 60px) Pushdown (990 x 90px - 990 x 415px) Arroba banner (300 x 250px) Background (1600 x 1000px)

  16. Social Media Intelligence • You company on social networks with a more effective way • Strategies for increasing number of followers/fans • Content management: Twitter, Facebook, Google+, Linkedin and Youtube

  17. Patrick Lazare Commercial Manager patrick@canaltech.com.br 55 11 99192-4559 55 11 4362-5196

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