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Mobile Services for 3G

Mobile Services for 3G. Master Thesis Project Fredrik Jacobson Prof. Björn Pehrson Mica Wulff Kamm. Mobile Services for 3G Fredrik Jacobson 2003-09-17. Outline. Background & Goal Project Model and Methodology 3G Service Space – Technical Foundation The PAAMMTO-3G Service Creation Aid

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Mobile Services for 3G

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  1. Mobile Services for 3G Master Thesis Project Fredrik Jacobson Prof. Björn Pehrson Mica Wulff Kamm Mobile Services for 3G Fredrik Jacobson 2003-09-17

  2. Outline • Background & Goal • Project Model and Methodology • 3G Service Space – Technical Foundation • The PAAMMTO-3G Service Creation Aid • 3G Services • The Restaurants Close to You Demonstration Service Mobile Services for 3G Fredrik Jacobson 2003-09-17 Outline

  3. Background • The Swedish 3G networks are opening • TeliaSonera is an 3G operator • 3G networks introduce better characteristics for mobile services • Development of 3G services important for Teliasonera Mobile Services for 3G Fredrik Jacobson 2003-09-17 Background & Goal

  4. Goal Statements Mobile Services for 3G Fredrik Jacobson 2003-09-17 Goal Statements

  5. 3G Service Space Mobile Services for 3G Fredrik Jacobson 2003-09-17 3G Service Space

  6. Methodology Mobile Services for 3G Fredrik Jacobson 2003-09-17 Methodology

  7. Infrastructure Technologies • Functionalities in the telecommunication network: • The TeliaSonera Swedish UMTS network in focus • 2003-2005 is the time frame: • To avoid a too futuristic approach • Important to find: • What features will probably be supported ? • What will these enable ? Mobile Services for 3G Fredrik Jacobson 2003-09-17 Infrastructure Technologies

  8. UMTS • 3G equals UMTS in Sweden: WCDMA in FDD-mode • 3GPP standards: R99, R4, R5 – IMS, R6 • R99 and R4 in focus for 2003-2005 • Higher bit rates than 2.5G – 384 Kbps from ~40 • Better network capacity – possibility to extend by adding more bearer frequencies • Simultaneous voice and data – Multi-RAB feature Mobile Services for 3G Fredrik Jacobson 2003-09-17 Infrastructure Technologies – UMTS

  9. QoS – Quality of Service • QoS definition: – The networks ability to match end-user and 3G service/application requirements to network capabilities • Four QoS classes: • Conversational, Streaming, Interactive, Background • Main distinguishing factors are delay and error sensitivity • TeliaSonera situation 2003 – 2005: • All classes probably implemented • Probably TeliaSonera intra-network QoS • End-to-end QoS uncertain Mobile Services for 3G Fredrik Jacobson 2003-09-17 Infrastructure Technologies – QoS

  10. Enabling Technologies • Important for a 3G service analysis: • Wide range of enabling technologies • Most important ones in focus • Loser coupling to features of the UMTS networks • 2003 – 2005 the timeframe Mobile Services for 3G Fredrik Jacobson 2003-09-17 Enabling Technologies

  11. Positioning • Cell ID + RTT in TeliaSonera UMTS network • similar to Cell ID + TA in GSM/GPRS • A-GPS interesting enhancement: • Much better accuracy: 2-100m • A-GPS with fallback in Cell-ID + RTT Mobile Services for 3G Fredrik Jacobson 2003-09-17 Enabling Technologies - Positioning

  12. Data retrieval & upload • Download vs. Streaming • Streaming: faster playback of media content • Download: better quality of content, saving option • Progressive download and HTTP streaming • FTP download/upload is growing Mobile Services for 3G Fredrik Jacobson 2003-09-17 Enabling Technologies – Data retrieval & upload

  13. TeliaSonera UMTS mobile streaming • QoS supported • Implementation compliant with 3GPP streaming standard: • Streaming protocols • Audio and video codecs • Content placed on media servers on the TeliaSonera IP backbone Mobile Services for 3G Fredrik Jacobson 2003-09-17 Enabling Technologies – Data retrieval & upload

  14. Mobile browsing • The “X” Markup languages • XHTML Basic • Defined by the W3C • Builds on XML • XHTML Mobile Profile (XHTMLMP): • WAP Forum and W3C • Extends XHTML Basic • Cascading Style Sheets (CSS) important factor • Separation of content and presentation • WAP delivery model still best, WAP 2.0 more Internet support Mobile Services for 3G Fredrik Jacobson 2003-09-17 Enabling Technologies – Data retrieval & upload

  15. Mobile video telephony Mobile Services for 3G Fredrik Jacobson 2003-09-17 Enabling Technologies – Data retrieval & upload

  16. Terminal Capabilities2003-2005 SonyEricsson Z1010 Mobile Services for 3G Fredrik Jacobson 2003-09-17 Terminal Capabilities

  17. Hardware • Memory: – Follows Moore´s law, probably no limitation factor • Displays: – Better resolution, more colors (65K common), 4096 critical value • Batteries: • Slow increase ~ 2% per year since 1950 • More power demanding functionalities • Probably a limitation factor – shorter use times. • CPU: • Moore´s law -> No limitation factor • Power must be balanced with power consumption Mobile Services for 3G Fredrik Jacobson 2003-09-17 Terminal Capabilities - Hardware

  18. Hardware cont´ • Embedded cameras: • Probable included in many 3G terminals • MMS and mobile video telephony main demanders • Dual-mode twin cameras probably common Mobile Services for 3G Fredrik Jacobson 2003-09-17 Terminal Capabilities - Hardware

  19. Software • Symbian and Microsoft strong candidates for mobile operating systems. • Microsoft Execution environment good for business services. • JAVA MIDP 2.0 common in 3G terminals • Better game development • Better security – HTTPS, SSL • Wakeup of sleeping application Mobile Services for 3G Fredrik Jacobson 2003-09-17 Terminal Capabilities - Hardware

  20. PAAMMTO-3G Service Creation Aid • Method to rank the core concept of a 3G service • In the early process of 3G service development • To valuate 3rd party 3G services • Developed from: • Input from qualitative interviews • Existing service creation aids • Own research • Six attributes • A successful 3G service should be strong in all attributes Mobile Services for 3G Fredrik Jacobson 2003-09-17 PAAMMTO-3G Service Creation Aid

  21. P-Personality • 3G services shall address end-user personality: • Enable end-users to express personality • Or change according to end-user preferences • Communication services strong in this attribute by nature: • MMS and mobile video telephony are strong • Ring tones another example Mobile Services for 3G Fredrik Jacobson 2003-09-17 P – Personality

  22. AA-Anywhere to Anyone • The nature of the mobility factor in mobile services is availability anywhere at anytime • Network coverage should be provided anywhere in Sweden • When abroad, roaming shall be supported • When communicating, anyone shall be reachable Mobile Services for 3G Fredrik Jacobson 2003-09-17 AA – Anywhere to Anyone

  23. M-Mobile Needs • When being mobile, humans have special mobile needs: • Most important mobile need is theimmediate need • Also the“save time”and “kill time”needs • 3G services must add value to end-user lives: • 3G services must meet mobile needs Mobile Services for 3G Fredrik Jacobson 2003-09-17 M – Mobile Needs

  24. M-Money • 3G services must generate operator incomes: • Fixed tariffs or data generating • End-user price experience is important: • End-users want control of their costs • Price must be well communicated to end-users • End-user price must be correctly matched: • According to the mobile need that is satisfied • Immediateneed probably higher tolerance level than“kill time”need Mobile Services for 3G Fredrik Jacobson 2003-09-17 M – Money

  25. T-Terminals • There must be technical support in 3G terminals for the 3G service • Lessons from SMS show that mass-market adoption can take place when 30% is reached in the market or segment Mobile Services for 3G Fredrik Jacobson 2003-09-17 T – Terminals

  26. O-3GOut-of-the-box in3G-Style • 3G services will be embraced by end-users in relation to usability: • Easy to use • Good feedback • No or easy installation • 3G services shall take advantage of improved 3G functionalities: • Higher bit rates, QoS, displays in color etc. • 3G services shall be in 3G style: • Compelling and well-designed • Provide a “online and fast bit rate-feeling” Mobile Services for 3G Fredrik Jacobson 2003-09-17 O-3G – Out-of-the-box in 3G-style

  27. PAAMMTO-3G Service Creation Aid • P – Personality • AA – Anywhere to Anyone • M – Mobile needs • M – Money • T – Terminals • O-3G – Out-of-the-box in 3G-style Mobile Services for 3G Fredrik Jacobson 2003-09-17 O-3G – Out-of-the-box in 3G-style

  28. 3G Services • 3G Communication Services • 3G Information Services • 3G Entertainment Services • 3G Business Services Mobile Services for 3G Fredrik Jacobson 2003-09-17 3G Services

  29. 3G Communication Services • Mobile Video Telephony • Pure 3G service • Person-to-Person • Person-to-Internet might be possible • “Show me” possibilities besides normal communication. • MMS • Bigger MMs including video. Faster experience for end-users. Mobile Services for 3G Fredrik Jacobson 2003-09-17 3G Communication Services

  30. Example of PAAMMTO-3G ranking Mobile Services for 3G Fredrik Jacobson 2003-09-17 3G Communication Services

  31. 3G Information Services • 3G Mobile Internet Access – Hunting by yourself • 3G Operator-offered Information Services – Served on Plate: • General Information Services • Push Services • General Search Services • Location-Based Services Mobile Services for 3G Fredrik Jacobson 2003-09-17 3G Information Services

  32. 3G Information Services • Probably not totally new – same information • But enhanced by utilizing 3G functionality such as: • Maps, better browsing, audio-visual multimedia presentations in color, simultaneous voice and data. Mobile Services for 3G Fredrik Jacobson 2003-09-17 3G Information Services

  33. 3G Entertainment Services • Games – well spread behavior today: • Java Games by Download – “kill time” need, gray zone between 2.5G and 3G, but faster download • Interactive Games: • Interactive QoS class and sim. voice and data 3G differentiator. • Betting – well spread behavior. • Services can use multimedia presentations • Video and Audio in Commercial Relation • Adult Content Mobile Services for 3G Fredrik Jacobson 2003-09-17 3G Entertainment Services

  34. 3G Business Services • Main differentiators from 2.5G is higher bit rates and simultaneously data and voice functionality • 3G business service are complex, but main enabler is Mobile LAN Access (often VPN) • Employees can access corporate information, online applications, e-mail, contact lists, management information, entry orders, etc. • Another approach is secure mobile access to corporate web interfaces. Mobile Services for 3G Fredrik Jacobson 2003-09-17 3G Business Services

  35. Restaurants Close to You • Concept • PAAMMTO-3G Ranking • Why a 3G service? • Demonstration! Mobile Services for 3G Fredrik Jacobson 2003-09-17 Restaurants Close to You

  36. Restaurants Close to You – Concept Mobile Services for 3G Fredrik Jacobson 2003-09-17 Restaurants Close to You – Concept

  37. Restaurants Close to You – Concept Mobile Services for 3G Fredrik Jacobson 2003-09-17 Restaurants Close to You – Concept

  38. Restaurants Close to You – Concept Mobile Services for 3G Fredrik Jacobson 2003-09-17 Restaurants Close to You – Concept

  39. Restaurants Close to You – Concept Mobile Services for 3G Fredrik Jacobson 2003-09-17 Restaurants Close to You – Concept

  40. Restaurants Close to You – Concept Mobile Services for 3G Fredrik Jacobson 2003-09-17 Restaurants Close to You – Concept

  41. Restaurants Close to You – PAAMMTO-3G • Personality: • Location-based, search radius, first choices possible • Ranking = 4 • Anywhere to Anyone: • Potential to be available anywhere it is interesting • Ranking =4 • Mobile Needs: • Meets immediate needs • Ranking =5 Mobile Services for 3G Fredrik Jacobson 2003-09-17 Restaurants Close to You – PAAMMTO-3G

  42. Restaurants Close to You – PAAMMTO-3G • Money: • Probably quite expensive, good potential for well-communicated pricing model, and for operator incomes • Ranking =3 • Terminals: • Possible to implement in probable 3G-terminal technologies, many terminals will support it • Ranking =4 • Out-of-the-box in 3G-style: • YES! User friendly, No pre-installations, good feedback, well-designed, feels like 3G! • Ranking =5 Mobile Services for 3G Fredrik Jacobson 2003-09-17 Restaurants Close to You – PAAMMTO-3G

  43. Restaurants Close to You – PAAMMTO-3G • Summarized PAAMMTO-3G Grade: 25/30 Mobile Services for 3G Fredrik Jacobson 2003-09-17 Restaurants Close to You – PAAMMTO-3G

  44. Restaurants Close to You – Why 3G? • Better video quality with higher bandwidth • Better browsing characteristics • Simultaneous voice and data enhances the service • The higher UMTS Radio network capacity is needed Mobile Services for 3G Fredrik Jacobson 2003-09-17 Restaurants Close to You – Why 3G?

  45. Demonstration • Restaurants Close to You available at: http://mobilestreaming.nu Mobile Services for 3G Fredrik Jacobson 2003-09-17 Restaurants Close to You – Why 3G?

  46. Thank You! • Report available at: • http://www.e.kth.se/~e97_fja/Master_Thesis/ Documents/Mobile-Services-for-3G.pdf • Or contact me or Mica at: • fredrik.jacobson@bredband.net • mica.wulff-kamm@teliasonera.com Mobile Services for 3G Fredrik Jacobson 2003-09-17 Thank You!

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