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Beauty of “Barbie”

Beauty of “Barbie”. Group 9b. Linköping University. Barbie is . . . Most famous and S uccessful doll Created by Ruth Handler in 1959 Didn’t make impression at first, but was in Love for more than 50 years . Linköping University. T oy for Girls and Adults. Linköping University.

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Beauty of “Barbie”

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  1. Beauty of “Barbie” Group 9b Linköping University

  2. Barbie is . . . • Most famous and Successful doll • Created by Ruth Handler in 1959 • Didn’t make impression at first, but was in Love for more than 50 years. Linköping University

  3. Toy for Girls and Adults Linköping University

  4. Significance & Substance Significance Substance Linköping University

  5. Barbie…. Linköping University

  6. Functional value • Barbie is plastic doll with numerous of accessories. • Entertainment for hours • Master of world “Fantasy” • “In the early 1950s, Mrs. Handler got the idea of creating an adult doll after observing her daughter’s fascination with adult paper dolls, whose clothing she was able to change” Linköping University

  7. Aesthetic value • most influential toys in shaping a girl’s childhood. • It creates a self-image for girls to portray themselves as beautiful, independent, wealthy and successful as Barbie. • great impact on society • It creates a competition between children in their toy-world and even parents as their providers. • great impact on society Linköping University

  8. Symbolic value • An artifact of female representation - reflect changing female desire and aims within time. • Symbolof female’s role evolution, symbol of sexual attractiveness, symbol of success. Linköping University

  9. Barbie…. • Barbie has her own life and 50 years of excellent storytelling • - Girls aimed to be like Barbie • Barbie has become a plastic celebrity, a cultural icon • - In 1985 the artist Andy Warhol created a painting of Barbie , along with portraits of Marilyn Monroe and Jane Fonda, etc. Linköping University

  10. Empathic understanding BEAUTY Symbolic Aesthetic “Barbie has morphed into a legend and an icon. For Barbie is both mirror and model, reflection and avatar.” Linköping University

  11. Competitive Advantage • The consumer is trendy - continuous imagery of females comparing themselves to Barbie • Phenomenon of escapism - It allows consumers to be innovative and escape reality while it gives complete control to the customers. • The culture created around Barbie. • - Simple playing   Millions $ painting • - Strong brand rooted in everyday life Linköping University

  12. Sustainability • Barbie = Icon, Symbol • ≠ Not, just a plastic doll •  Can’t be compared to others • Causal Ambiguity - why is it popular? • Never be out of fashion - Complements are changing • Sustain for 50 years !!! Linköping University

  13. Emma Andersson Mooyoung Son MaralAntighechian KatsiarynaSkachkova ZebastianNylund

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