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SMX Madrid 2008 Uncovering the Algorithm A Peek Inside How Google Evaluates and Ranks Pages

SMX Madrid 2008 Uncovering the Algorithm A Peek Inside How Google Evaluates and Ranks Pages. Why Do We Need to Understand Google's Algorithm?. To Predict the Potential Challenges of Earning Top Rankings. To Evaluate Strengths & Weaknesses in a Site's Strategy.

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SMX Madrid 2008 Uncovering the Algorithm A Peek Inside How Google Evaluates and Ranks Pages

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  1. SMX Madrid 2008 Uncovering the Algorithm A Peek Inside How Google Evaluatesand Ranks Pages

  2. Why Do We Need to Understand Google's Algorithm?

  3. To Predict the Potential Challengesof Earning Top Rankings

  4. To Evaluate Strengths & Weaknessesin a Site's Strategy

  5. To Provide Expert Advice to Clients,Developers & Management

  6. To Understand How to Competein the Search Results

  7. What Tactics Are Usedto Understand Algorithms?

  8. Split-Testing with Nonsense Wordson Controlled Domains

  9. An Example: This link carries more weight than this link. Why? Because it's higher up in the code.

  10. Trial-and-Error Testing in the SERPs

  11. Examination of Search EnginePatent Applications

  12. An Example:

  13. An Example:

  14. Parsing Academic Information RetrievalPapers & Tests

  15. An Example:

  16. Paying Close Attention to the SearchEngine Representatives

  17. An Example: Owning a keyword match domain name is going to carry some weight in Google for the foreseeable future. It is something we want to reward. - Matt Cutts at the Domain RoundtableApril 2008

  18. Learning from Blogs, Forums & theOnline Community

  19. “Sexto Sendido” for the SERPs

  20. What Are the Major Elementsin Google's Algorithm

  21. Keyword Usage

  22. Title Tags

  23. Headline Tags

  24. Body Text

  25. Domain Names & URLs

  26. Link Anchor Text This Anchor Text tells search engines that this URL is relevant to those keywords

  27. An Aside on Anchor Text...

  28. Meta Description Tag

  29. Meta Keywords Tag Meta Keywords in HTML

  30. Image Alt Tags

  31. Emphasized Text (Bold/Strong)‏

  32. Semantic Analysis?

  33. Domain Authority

  34. Building a “Domain Graph” of Links

  35. Domain-Level Trust Evaluation

  36. Inbound Link Diversity YourSite.com

  37. Branded Search Volume

  38. Registration Data & History

  39. Page Level Link Analysis

  40. Internal vs. External Links

  41. Editorial Link Assessment

  42. TrustRank

  43. PageRank

  44. Links as Votes (aka Raw Link Juice)‏

  45. Temporal Evaluation & QDF

  46. External Link Growth Over Time

  47. Content Changes over Time September 2005 May 2008

  48. QDF - “Query Deserves Freshness”

  49. Intent Detection & “QDD”

  50. Detecting Multiple Query Intents andApplying “Query Deserves Diversity”

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