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Session 4: Agenda

Session 4: Agenda. Guest Speaker Andrew Russell, Museum of Fine Arts Customer Value Proposition Role play, A Consultant ’ s Comeuppance Next week: Short assignment due Midterm distributed (due 10/17). Guest Speaker Schedule.

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Session 4: Agenda

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  1. Session 4: Agenda • Guest Speaker • Andrew Russell, Museum of Fine Arts • Customer Value Proposition • Role play, A Consultant’s Comeuppance Next week: • Short assignment due • Midterm distributed (due 10/17)

  2. Guest Speaker Schedule 9/26 Andrew Russell Director of Corporate Relations, Museum of Fine Arts 10/17 DaynaCatropa, Associate Director of Marketing Programs, DCE. Social media trends. 10/24 Mary Frances Angelini, Librarian from Grossman Library. Research resources for your final project 11/7 Jared Stuckey, Director of State Operations (AL, KY, TN), Liberty Mutual. Strategy and pricing in the insurance industry.

  3. Customer Value Proposition (CVP) Is the sum of benefits the customer will receive Explains why the customer should buy the product or service Differentiates company from competitor 3

  4. Customer Value Proposition Source: Harvard Business Review, “Customer Value Propositions in Business Markets” by James C. Anderson et al

  5. Features vs Benefits • Features: • A fact about a product/service • Benefits: • Answers, “What’s in it for me?”

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