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TABLET media , Inc.

Since 2001 a leader in mobile communications for vertical industries. TABLET media , Inc. Alessandro Gatti TABLET media , Inc. 3035 Scott Street San Francisco, CA 94123 +1 (415) 567-8100 x202 alexg@tabletmedia.com. Some successful channel partners. Working with 600+ channel partners

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TABLET media , Inc.

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  1. Since 2001 a leader in mobile communications for vertical industries TABLETmedia, Inc. Alessandro Gatti TABLETmedia, Inc. 3035 Scott Street San Francisco, CA 94123+1 (415) 567-8100 x202 alexg@tabletmedia.com
  2. 2 11/1/2012 Some successful channel partners Working with 600+ channel partners Close to 650 deployments Core technology supplier to tier-1 manufacturers Top markets (not in order): Hospitality Manufacturing / Warehousing Education / Transportation Chemical / Energy Plants Public utilities Health care
  3. MOTOTRBO™ product line 3 6/5/2013 Windows 8! Task-specific solutions text@trbo™: text/email gateway middleware Simplest, lightest and most affordable enabler for hospitality and other applications text@trboPlus™: text/email gateway middleware for Connect Plus (NEW) Enabler of hospitality and other work order management applications phone@trbo™: telephone interconnect Single slot, single line, no options board, phone patch on steroids with recording eztracker@trbo™: entry level fleet tracking and messaging Simplest, lightest and most affordable GPS tracking, text messaging and logging webtracker@trbo: web-based AVL tracking(NEW) Advanced GPS system for any network For everything else… iTalkie™ solution: dispatch and interoperability Scalable MOTOTRBO™ distributed dispatch for voice, text, AVL, and other services Converge radios, phones, SCADA, PCs and mobile computers (e.g. Motorola/Symbol) Top of the line audio
  4. 4 11/1/2012 iTalkie™: text ROI (maintenance) “Machine 17 out of order” Machine with SCADA / text notification Mary (dispatcher) on email “I am on it” “Needs a spare part” “I am on it” “Jim stop, Tom’s on it” [3/15/09 @ 12.57] Machine 17: Machine 17 out of order [3/15/09 @ 12.58] Tom: I am on it [3/15/09 @ 12.58] Jim: I am on it [3/15/09 @ 12.59] operator: Jim stop: Tom’s on it! [3/15/09 @ 13.05] Tom: All done Tom on radio No voice exchanged: More productive: fast + accurate information Easily track issues and workflow via email Seamlessly reach radio and mobile computers Non obtrusive Jim on rugged PDA
  5. 5 11/1/2012 Work Order Management middleware
  6. text@trbo™ 6 6/5/2013 Dealer price: Software only: $2,000 Turnkey (w/ PC): $2,600 MOTOTRBO™ email middleware Features: Recommended by hospitality applications (HotSOS, Guestware, StarGuest, Servidyne, SynergyMMS, IBM Maximo, hotelSystemPro, Angus, HotelExpert): service JW Marriott,Hilton, Omni, Starwood (St. Regis, W, Westin, …), Hyatt, Intercontinental, Sheraton, DoubleTree, etc. SMTP / DNS for inbound and POP3 client / SMTP server for outbound Presence-based store and forward queuing Delivery failure notification emails Status and messages logging Support up to 24 channels Radio zero config: subscriber and control station self-detection Fault tolerant with software watchdog Compatible with Exchange 2010 and email services (e.g. Google Apps) Competitive advantages: Truly simple: only configure mailbox and enter email addresses Affordable: a fraction of any competitive solution Optional: pre-configured turnkey system Supports mixed mode XPR / SL
  7. text@trbo™Plus 7 6/5/2013 Dealer price: Base w/ 100 licenses: $3,000 50 license pak: $250 ConnectPlus email middleware Features: Recommended by hospitality applications (HotSOS, Guestware, StarGuest, Servidyne, SynergyMMS, IBM Maximo, hotelSystemPro, Anus, HotelExpert): service JW Mariott, Hilton, Omni, Starwood (St. Regis, W, Westin, …), Hyatt, Intercontinental, Sheraton, DoubleTree, etc. SMTP / DNS for inbound and POP3 client / SMTP server for outbound Presence-based store and forward queuing Delivery failure notification emails Status and messages logging ConnectPlus ranges: exclusive or defined 100% IP-based – direct connection to XRC9000 Fault tolerant with software watchdog Compatible with email services (e.g. Google Apps, GoDaddy, etc.) Simple setup: mailbox, app compatibility, whitelist and XRC9000 address
  8. 8 11/1/2012 phone@trbo™: benefits Dealer price: App + PC: $3,700(*) Email option: $360(*) Demo kit: $2,500 Technical: better than an analog phone patch: Supports MOTOTRBO™ digital features Private calls and AllCall Transmit Interrupt DTMF hot-keypad + easier and more flexible text-based dialing Robust interface via USB signaling, text messaging and presence (ARS) Great voice quality Does not require an option board Expandable with email gateway, alerts (fire alarms), dispatch consoles Commercial: Migrate analog customers to digital More value: one solution for multiple uses (e.g. hospitality, alerts) Expandable: future-proof
  9. 9 11/1/2012 phone@trbo™: manually routed call Phone caller dials number (e.g. 212-555-1234) PBX answers Caller dials (or is transferred to) phone@trbo™ extension (e.g. 200) phone@trbo™ answers call Plays “please enter number” voice message (can be changed) Caller dials “1 + <radio ID>” or “2 + <talkgroup ID>” (or “20”+ <passcode> for AllCall) phone@trbo™ sends (multiple) text message with caller-ID to radio(s) (messages beep) Radio(s) press PTT to answer and are connected to phone NOTE: AllCall (20) is patched immediately
  10. 10 11/1/2012 phone@trbo™: other features Incoming call blocking to free airtime and phone line Select allowed talkgroup or allow call only if radio is online (ARS-based) Incoming call text message has pre-formatted caller-ID in subject field Call back with by simply replying to the message Emergency call support (can couple with man-down) Dial pre-defined number; on answer play pre-defined (looping) message Email alert (requires email module) Phone call recording/logging Stereo WAV file Audio notifications: Programmable voice menu (“dial 21 for security, 25 for maintenance, 159 for Supervisor…”) “call disconnected” played to radio upon hangup “inbound call waiting” played to radios (e.g. non-LCD) before answer Additional notification tones
  11. 11 11/1/2012 phone@trbo™: product description Direct MOTOTRBO™ radio interface, no option boards Single line, single channel (one slot) Supports MOTOTRBO™ conventional, IP Site Connect, Capacity+ (***) Supports Transmit Interrupt for “3/4 duplex” support Private and group calls (+ AllCall) Supports IP-PBX (IETF SIP compliant) and legacy analog PBX Text-based signaling (dial, hangup, incoming caller-ID, reply to calls) DMTF hot-keypad support for dialing and hang up Incoming calls (DID): pre-configured destination, IVR assisted or automatic routing Advanced voice activation, noise canceling and other processing Contacts-based address book Last caller redial Supports emergency call (man down) with repeating message Supports non-LCD radios FCC 90.483 compliant Fault tolerant with built-in software watchdog RF-grade turnkey system (e.g. SSDs) with remote management Expandable solution w/ email, alert messages, etc.
  12. 12 11/1/2012 phone@trbo™: vs. Motorola interconnect Easier to operate (e.g. dial, hang up – no need to know the slot!) Multiple routing options: fixed, automatic and voice menu Multiple calling options: fixed #, address book and generic (DTMF) Friendly voice prompting (change .wav files at will) Filtering: prevent mis-dialed incoming calls or calls to offline radios Overcome MOTOTRBO PI limitations: Talkgroup to user calls Support “3/4” duplex using transmit interrupt Direct connect over the LAN to IP-PBX (Cisco, Avaya, Nortel, Mitel, etc.) Expandable with email gateway, alerts (fire alarms), dispatch consoles Logging (both PTT and phone calls) Affordable: requires one control station, but: no option board and no analog patch box PBX interface: if SIP = $0 (use LAN), otherwise < $70 (Cisco SPA3102)
  13. 13 11/1/2012 iTalkie/RG™: room for expansion Automated text alert notifications Customizable SCADA plug-ins TAP/COMP2 over serial/network route to any destination Examples: Nursecall Manufacturing equipment / PLC 4 walls (LAN + WLAN)‏ iTalkie™ dispatch console and thin clients: Serverless architecture: optimized to reduce network load private and group calls + text 1:1 full-duplex voice intercom remote radio kill / dekey / monitor, etc. GPS / AVL RF network phone@trbo™ radio gateway: Phone interconnect phone@trbo™ radio gateway: Phone interconnect Text alert notifications phone@trbo™ radio gateway: Phone interconnect Text alert notifications Text email gateway phone@trbo™ radio gateway (aka iTalkie/RG): Phone interconnect Text alert notifications Text email gateway Voice and text to/from mobile radios and PCs GPS (optional revert channels) Calls and text recording + logging iTalkie™/PA gateway: Send a call to PA system Email gateway SMTP/POP3, message queue, etc. Examples: alerts from fire alarms reach cellphones via SMS emergency or dispatch - Work order management (hospitality) Corporate PBX interconnect half-duplex: 1 line, 1 channel group and private calls Examples: pre-programmed 911 radio button night security guard Internet‏ email
  14. 14 11/1/2012 iTalkie™ solution: overview What can I do with iTalkie™? Bridge users 2-way radios Dispatchers PC users Mobile computers (WiFi) Telephone Enable services dispatch voice calls: half-duplex + full-duplex [mobile/fixed computers] dispatch text messages GPS-based radio assets location: track, record and playback Half-duplex phone interconnect Email gateway / SCADA / text alerts support Log (record) voice calls and text messages What is it? Software solution that runs on PCs and mobile computers iTalkie™/RG radio gateway runs on a PC connected to a MOTOTRBO™ radio iTalkie™/DS dispatch console runs on a PC Cross-platform iTalkie™ clients for Windows Mobile, WinCE and XP/7 iTalkie™/PA gateway to analog overhead paging system runs on a PC Benefits Make MOTOTRBO radios part of a solution Scalable serverless architecture optimized for WLANs Seamless growth path to more features Affordable
  15. iTalkie™: common features Serverless architecture Zero setup with no static IP addresses All components are self-discovered Built-in reliability: no single point of failure Top of the line audio experience Low-latency: key up in a fraction of a second, not seconds HD quality: 16KHz sampling (vs. 8KHz or 11KHz) DSP: error concealment, noise reduction, AGC, etc. Lowest IP network load Optimized for WiFi LANs: works when VoIP doesn’t 2.3KB/s/call (for any # endpoints) + protocol optimization Unicast + multicast (easiest to deploy and NAT-friendliest) Secure communications 128-bit encryption between all components 15 8/14/2012
  16. iTalkie™/RG: advanced radio gateway Multifunctional gateway between MOTOTRBO radios and IP services Supports one voice and up to two data revert control stations Standalone capabilities HD call recording (16KHz, 16 bit) Powerful programmable text routing SCADA text messaging (RS-232, TCP) in TAP, COMP2 formats GPS export to webtracker@trbo, CES Wireless PowerTRACK-3 and Transloc Email gateway: hospitality (HotSOS, Starguest, etc.) apps compliant (*) Telephone interconnect (see phone@trbo) (*) Emergency notifications to email, telephone and dispatch Distributed capabilities Voice + data gateway for iTalkie/DS console and iTalkie/PC thin client Share emails with multiple gateways Advanced call routing and filtering Pre-defined cross patching (*): optional module – requires special software code to unlock function 16 8/14/2012
  17. iTalkie™/RG: screenshot 17 8/14/2012
  18. 18 11/1/2012 iTalkie™/DS: voice Dealer price: Per position: $1, 000 ARS-based active presence Voice: Private and group calls Full-duplex (intercom) IP calls All-call and All-text (system-wide) Last call replay Caller-ID interactive history Select/unselect and cross-mute Multi-talkgroup per control station To make a call: Select ’n’ hold Or: For selected items F3 = private calls F4 = group calls (global) (also L+R footswitch) Groups notation: Green = selected Red = transmitting/receiving [..] = cross-muted
  19. 19 11/1/2012 iTalkie™/DS: text, emergency, rem ctrl Text: Private, group and AllText Caller-ID interactive history Reply Forward to online SUs Remote radio control: Monitor Check Disable Alert Dekey Emergency: display / text / alert sound map focuses on flashing icon Signal external horns/lights Email alert (*) Phone call (*) Gateway (control station) control: Radio activity indication Channel change
  20. 20 11/1/2012 iTalkie™/DS: GPS and admin GPS-based radio location: Maps: Google Maps (w/ traffic) Google Earth webtracker@trbo Maps window: Integrated in app Separate window Immediate location fix Center on selected subscriber Emergency center and flash Logging and playback (CVS) Maps exportable to web server Administrative options limit operator interaction
  21. 21 11/1/2012 iTalkie™ client: PTT, P2P VoIP, text Dealer price: Per position: $100 Target users: Manufacturing, warehousing, transportation, education Features: Zero-setup serverless and real-time calls Group/private calls and text, presence-driven phone calling Secure (encrypted) Minimal WLAN network load: works when VoIP doesn’t Cross platform: PCs and over 70 mobile computers HD audio quality Benefits: Simple to use dispatch
  22. 22 11/1/2012 iTalkie™/MT: remote messaging terminal Dealer price: Kit: SW + “car PC” + 8” touchscreen: $1,000 Remote messaging client Bi-directional text Pre-defined messages for status updates Customizable UI and operation Report back from RS232, USB (fuel, battery, oil, etc.) iTalkie™/RG eztracker@trbo text@trbo MOTOTRBO network Dispatch/server equipment (example) Vehicle equipment
  23. 23 11/1/2012 iTalkie™: the complete solution unlimited gateways unlimited positions multi-site mobile client dispatch console PC client dispatch console dispatch console LAN (local) LAN (remote) WAN (internet) PBX email server radio gateway radio gateway radio gateways (2 per rackmount) webtracker@trbo web-based AVL server Mobile Data Terminal
  24. 24 11/1/2012 AVL solutions Price webtracker@trbo (AVL, email, alerts) iTalkie™ solution (dispatch, AVL, email, phone interconnect, SCADA/alarms, multi-site, bridging, etc.) eztracker@trbo (AVL+ text) Features Entry level (single app) Full dispatch (client-server) Cloud-based (no app)
  25. 25 11/1/2012 eztracker@trbo™: simplest AVL + text Answers 2 basic questions: Where are my radios now and where have they been? Can I text and receive status updates? AVL and text messaging w/ reply and forward Basic breadcrumbing, Google Maps, logging Single dispatcher position Direct radio interface, no dedicated radio or servers Supports simplex, conventional, Cap+ and Enhanced GPS Dealer prices (one time only): 3-user license: FREE 25-user license: $999.95 100-user license: $1,500 200-user license: $2,500 GREAT DEMO TOOL MOTOTRBO™ digital network USB programming cable Base station (e.g. XPR 4350) eztracker@trbo™ fleet tracking on end-customer MS-Windows PC
  26. 26 11/1/2012 eztracker@trbo™: screenshot
  27. webtracker@trbo™ webtracker@trbo™ is a new class of AVL solution for MOTOTRBO 100% cloud based All functions are accessed from any browser over the internet Built on open standards: very reliable and fast Simple to deploy Flexible Multi-customer, multi-user logins Very comprehensive set of features Simultaneously support any MOTOTRBO radio technology Affordable and simple business model with no upfront commitment
  28. webtracker@trbo: carrier-grade solution Built entirely on open standards: CentOS: the enterprise-grade Linux distribution Java: the most popular language for web applications Tomcat: the Java-based web server developed by Apache (ASF) GPS: built on the #1 framework, used in 100+ countries and 100K’s users Hosted in the cloud Reliable: maximum uptime Fast: unlimited bandwidth Transparently scalable No software to install and maintain
  29. Ordering information Zero upfront commitment and simple pricing: One time only per customer setup fee plus annual per radio charge Free gateways, support and maintenance Dealer price (no SRP): Setup fee: $599.95 (*) / customer User license (email + AVL w/ OpenStreetMaps): $24 / yr User license (email + AVL w/ Google Maps): $36 / yr (or $24/yr + passthrough) Volume discounts (per customer): 100 - 249 radios 10% 250 - 500 radios 20% 500 and over 25% (+ setup fee waived) Demo account (one per dealership): FREE (up to 10 radios) Call for detailed pricing and custom reports (*): includes iTalkie/RG with revert option or text@trboPlus software CONFIDENTIAL
  30. webtracker@trbo™: architecture Simplex, conventional, IP Site Connect, Capacity Plus, LCP Cloud server(s) interface to gateways web server iTalkie/RG w/ support for revert and Enhanced GPS: wireless repeater interface (wireline in Q1 2013) [CP or customer hosted] Connect Plus text@trboPlus: direct IP interface to XRC9000 [CP or TABLETmedia hosted] XRC9000 controller
  31. 31 11/1/2012 webtracker@trbo™: some differentiators User management: within each account: setup radios and assign them to one or more groups Create account users and finely define access rights for map views, reporting, administration, rules, etc. Ex: school parents only see group maps Extensive reporting Trip reports with stop length, estimated odometer miles, etc. Geozone and excessive speed reports With 3rd party h/w: trailer attach/detach, fuel consumption, ignition, etc. Export data (HTML, CSV, XLS, XML, email) Custom reports Alert rules notifications Fully programmable for email, browser and pushpins Ex: radio exits a geocorridor on Tuesdays between 2pm and 4 pm or report trucks needs a tire change every 5,000 miles Unlimited Geozones (circle, polygon) and Geocorridors
  32. webtracker@trbo™: dashboard Desktop look and feel Friendly interface: Pull-down menus Large icons Admin account: Full control Create users Set access rights Set notifications
  33. webtracker@trbo™: dashboard Live demo
  34. 34 11/1/2012 iTalkie and CES Wireless CES Wireless: in business since 1970’s POWER-track3: very powerful and mature AVL solution Extensive ROI-aimed reporting Bridge multiple other devices (including MDT, credit card reader, etc.) iTalkie™/RG used to export MOTOTRBO™ GPS + text One PC for both iTalkie/RG and POWER-track3 Multiple and/or remote radio gateways support iTalkie™/RG radio gateway(s) Simplex, conventional, IP Site Connect Capacity Plus Connect Plus (TBD) http://www.cesusa.com
  35. 35 11/1/2012 iTalkie and Transloc Yale University Harvard University Princeton University Durham Area Transit NC State University SCAD, Atlanta/Savannah Triangle Transit, SC Chapel Hill Transit Gap (corporate shuttle) Pioneer of cloud-based mass transit solution Real-time route information and arrival prediction Android, iPhone and Blackberry smartphone apps (also SMS) Extensive ROI-aimed reporting iTalkie™/RG used to export MOTOTRBO™ GPS Multiple and/or remote radio gateways support iTalkie™/RG radio gateway(s) Simplex, Conventional, IP Site Connect Capacity Plus LCP Connect Plus (TBD) http://www.transloc.com
  36. Support, support, support! 36 6/5/2013 Sales support (phone, email, webinar): Per-opportunity detailed quotes plus initial system analysis / recommendation Joint remote customer phone calls / meetings (IT, management, etc.) Assistance with RFIs / RFPs / RFQs Prices disclosed to dealers only – no SRP Technical support (phone, email, Skype, Teamviewer / LogMeIn): Fast turnaround time: typically intra-day, often immediate Remote configuration assistance Professional services (e.g. customizations) available Training: Sales training via webinars Fully-featured dealer demos Hands-on remote technical training lab
  37. It’s all about the pre-sale! Think of data upfront: later on requires re-programming of all subscribers + new equipment Detail all components of the entire system – when in doubt call for questions!!! Data has lots of value but needs more TLC: high system load = more busies Control stations: Data only use XPR4350 low power (1-2W) Voice + data use XPR4550 low power (1-2W) Use magmount / external antennas When using customer PCs recommend new / clean PCs – avoid possible conflicts When using email avoid using customer’s Exchange servers: Google Apps/GoDaddy Suggest Capacity Plus whenever possible – use conventional with caution New 3rd party app? We’ll support it, typically at no cost, but get technical contact Best practices 37 6/5/2013
  38. Applications in vertical markets Limitations Visibility to customer operations Available products (e.g. limited GPS until now) 38 11/1/2012
  39. Verticals segmentation 39 11/1/2012
  40. 40 11/1/2012 Summary One-stop-shop for MOTOTRBO apps text@trbo: battle-tested email gateway middleware eztracker@trbo: get more customers to benefit from MOTOTRBO phone@trbo™: simple, powerful, affordable phone interconnect iTalkie solution: true Swiss-army knife for any vertical webtracker@trbo™: advanced web-based GPS Turnkey system to ease deployments Custom development Support, support, support !!!
  41. 41 11/1/2012 Backup slides
  42. 42 11/1/2012 iTalkie™: distributed email LAN (local) LAN (remote) WAN (internet) email server iTalkie/RG w/ email gateway iTalkie/RG iTalkie/RG w/ (optional) phone interconnect iTalkie/RG Incoming: inbound email is broadcast to all gateways as a text message gateways receive the text and place it on a queue for forwarding to the subscriber when the subscriber acknowledges receipt of the text, the gateway notifies all other gateways upon receipt notification the other remove the text from the queue Outbound: when a gateway receives a text it broadcasts it the gateway with the email gateway receives the text and forwards it as an email
  43. 43 11/1/2012 iTalkie™: group call routing No need to change radio channels! Console, PC client or mobile client CS display as being on channel 4 Groups defined: Maintenance (ID=101) Security (ID=234) engineering (ID=377) iTalkie/RG radio gateway default IP channel = 4 default group contact ID = 101 Talkgroup 101 Talkgroup 234 Talkgroup 377 “Route To radio”=OFF, filtering “allow any talkgroup”=ON calls to maintenance are routed to talkgroup 101 security and maintenance call are not routed to radios “Route To radio”=ON, filter “allow any talkgroup”=ON calls to maintenance are routed to talkgroup 101 calls to security are routed to talkgroup 234 calls to engineering are routed to talkgroup 377 “Route To radio”=ON, filter “allow any talkgroup”=OFF, security un-checked calls to maintenance are routed to talkgroup 101 calls to security are not routed to radios calls to engineering are routed to talkgroup 377 With mutiple gateways, routing allows calls to reach one or more gateways (e.g. AllCall, or same group in different sites) In reverse, calls from different radio groups can be routed to different groups on the console or a single group (see RX list) Also, calls from radios can reach via IP other radios in other gateways (e.g. different site)
  44. 44 11/1/2012 iTalkie™/RG: cross patch (auto-linking)
  45. 45 11/1/2012 iTalkie™: in- and out-premise
  46. 46 11/1/2012 iTalkie™: redundant multi-site security
  47. 47 11/1/2012 webtracker@trbo: web-based AVL True web server technology Group or radio views History w/ animated breadcrumbing Geofencing, geocorridors, … Extensive reporting Alerts (email, icons, etc.) OpenStreetMaps and Google Maps Reverse geocoding Multiple accounts (e.g. customers) Users, groups, device mgnt Hosted Gateway options: iTalkie/RG (conv, IPSC, Cap+) text@trboPlus (Conn+ w/ email) Single PC gateway+server or Multiple + remote gateways Works with multiple simultaneous networks!
  48. 48 11/1/2012 Maps: groups
  49. 49 11/1/2012 webtracker@trbo™: some differentiators Seamless technology migration Between conventional, IPSC, Capacity+ and Connect+ Only swap / reprogram gateway: all account configuration and data preserved Multiple simultaneous systems per customer/account Ex: single view for 800MHz Capacity+, UHF Connect+ and VHF IPSC Separate via groups and/or users Reliable: build as a cloud service from the ground up 100% written in Java and web-scripting, running on Linux Hosted in the cloud = very fast Transparently scalable Redundant
  50. 50 11/1/2012 Maps: individual radio
  51. 51 11/1/2012 Reporting
  52. 52 11/1/2012 Notification rules
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