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Walking style X (HJ-304-E) Electronic Step Counter

Walking style X (HJ-304-E) Electronic Step Counter. Product Launch Presentation December 2008. Introduction.

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Walking style X (HJ-304-E) Electronic Step Counter

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  1. Walking style X (HJ-304-E) Electronic Step Counter Product Launch Presentation December 2008

  2. Introduction The new Walking style X introduces a complete new concept of measuring activities based on the Metabolic Equivalent (MET). This concept enables users to accurately measure physical activity and explicitly takes the different physiques of these users into account. MET is based on the Resting Metabolism Rate of the individual user and compares the intensity of the physical activity in relation to this rate. The intensity in combination with the duration of the physical activity is calculated by the device based on the individuals input. The Walking style X is a great motivator for outdoor activities as it sets weekly targets and adapts them to the user’s daily activities. Your personal Motivator

  3. Definitions Basic Metabolic RateThe energy expended by the body at rest to maintain normal functioning. MET (Metabolic Equivalent)A unit of Metabolic Equivalent, or MET, is defined as a person’s working metabolic rate relative to the resting metabolic rate.One MET is defined as 1 KCAL per kilogram per hour and is the caloric consumption of a person while at complete rest. Exercise Unit This is the person’s working metabolic rate (intensity of exercise) multiplied by time (Exercise Unit=MET * Time) Target Exercise Based on the guidelines from the American College of Sports Medicine 21 Exercise Units is the recommended weekly target

  4. Definitions (cont.) KCAL 1 KCAL is the amount of heat (energy) needed to increase the temperature of one kg of water by 1°C.This unit is commonly used to express food energy. Trip Number of steps since the trip function was manually reset Met indicator Displays the intensity of the last 1 minute’s walk (2 to 4 METs)

  5. Feature – Benefit - Advantage

  6. Customer • Target Groups: Young and lifestyle oriented: Care about their well-being and want to stay young and fit Walking style user: Want more – upgrade existing Walking style Aging Well (50+): Health conscious and engaged in prevention activities

  7. Q & A • What are the features of the new sensor in WS X?The new sensor is a Micro-Electro-Mechanical System (MEMS).MEMS can detect acceleration in three directions and is therefore very accurate • What is the information of Body Height used for?To calculate Exercise units and METs, but not the distance • Does the WS X count intensity above 4 MET?Yes • When are Exercise steps counted?Exercise steps are counted after 20 sec walking with 3 METs or more

  8. We wish you a great launch andsuccess with the new and excitingWalking style X

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