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Moscow, May 16 th 2008

Moscow, May 16 th 2008. The platform. THE 4 ACTORS. PLANET The market. BRANDS Buyers of Creativity. CREATORS Sellers of Creativity (including Students :). 4. 3. Creators Catch the real money appropriated by the Brand as the Budget. Brands

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Moscow, May 16 th 2008

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  1. Moscow, May 16th 2008

  2. The platform THE 4 ACTORS PLANET The market BRANDS Buyers of Creativity CREATORS Sellers of Creativity (including Students :)

  3. 4 3 Creators Catch the real money appropriated by the Brand as the Budget. Brands Choose the Best Solution that flies ootB (out of the Box :) 2 Creators (including Students :) Read the Briefs & can Publish their creative Solutions $ 1 Brands (Companies) Publish their creative Briefs on www.BootB.com that can be seen from each corner of the planet (12 languages :) That’s “Unlimited Creativity” ;) HOW THE SYSTEM WORKS

  4. is the on-line Pitching Engine that brings Brands and Brains together all around the Planet. On Brands get ootB Creativity and Creative talentsget challenge and real money WHO IS

  5. Segment 1: Creative talents (students, … :) Segment 2: Freelancers Segment 3: Professionals (in Top Agencies) Segment 4: Local Agencies (small 2 medium) Segment 5: Multinational Networks CREATORS

  6. Front: Back: PASSPORTS Passports are T-Shirts. With a front and a back page. Inside is the most creative thing… you! Everybody can choose online an ootB (out of the Box :) passport!

  7. QUANTITY QUALITY CREATORS Growth trend: > 7 500 from 116 countries

  8. WHY JOINING For Companies (Brands) To have the possibility to run Global Creative Pitches (tenders) from their offices For Students To have the possibility to simultaneously Learn and Earn (receiving Insight and Income! :) For Marketing Professors • To use a new powerful teaching system that provides: • Best-practices on how to create marketing services • A motivating tool giving students learning by doing (and doing while • earning :)

  9. IT’S SIMPLE TO JOIN 2 3 1 1 rule only: Ca-tch Re-gister Publi-sh Best Creativity BRANDS On www.BootB.com Brief Buyers of Creativity FREE  $ (the Budget :) On www.BootB.com Solution BRAINS Sellers of Creativity

  10. PORTFOLIO Radio Video PR Products Advertising Brands Concepts Outdoor Print Web Copywriting Design Décor Video-Photo Promotion Advertising: 5 services Example of services inside a category: WHAT CAN CREATE Total 45 services ( + Your own desire on request :)

  11. RUSSIAN TRACE IN Advertising Products PR Brands Concepts Fundraising concepts – UNICEF Advertising campaigns – Grazia (China), LEGO, Disney PR strategy, PR event – Peugeot Promotion Copywriting Design Décor Video-Photo In-store promo ideas – Auchan Packaging design – Alpenliebe (India), Gancia (Italy) Russian Brands and Russian Winners

  12. WHAT DO THEY SAY ABOUT “BootB is one of the most exciting projects I have come across for years. It holds fantastic potential to open an entire world of creative talent to companies like ours that work with creativity as a core brand value. I am impressed with the way BootB is inspired by children in their limitless and curios way of thinking and acting.” Mads Nipper LEGO – Executive Vice President – Market & Products “ BootB plans to bring creative talent and buyers together. It bypasses obstacles to creative communication and reaches across the world with ‘out-of-the-box’ thinking. When I established my own advertising agency at the age of twelve, even having staked a claim in notoriety, it was tough selling ideas in an adult world. I was too young to be worth listening to. The BootB concept gives new talent an audible voice. It opens doors to untapped creative talent, and to new consumer insights, enabling clients and sellers to meet in unexplored territory and introducing brands to powerful new dimensions.” Martin Lindstrom Branding Guru

  13. WHAT DO THEY SAY ABOUT “BootB gave us access to a great width of different creative options that would have been impossible with a traditional agency. Usually you will be presented with 4 or 5 ideas - with BootB we had over 110! And for a global organization like ours it is great to be able consider ideas that are truly from around the world and that reflect so many different perspectives and views.” Richard Beighton UNICEF Geneva - Head of Fundraising Services, PSD "BootB will certainly be for us a thrilling and innovative Marketing tool. We are convinced that, through this new marketplace, we will get access to new creative tendencies, which will quickly and timely respond to our needs. This opportunity opens doors to new talents, which Peugeot Russia, with its definitely "out of the Box" spirit, surely doesn't wantto miss!" JérômeSaigot Peugeot Russia - Marketing Director

  14. a Creator Now you can become and… Squeeze your Brain! (For a better price :)

  15. ! & ? ! ? Thanks for attention & ready to hear your o.o.t.B. questions

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