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Using Media Literacy to Meet State Standards Frank Baker, media educator fbaker1346@aol.com Media Literacy Clea

Using Media Literacy to Meet State Standards Frank Baker, media educator fbaker1346@aol.com Media Literacy Clearinghouse http://medialit.med.sc.edu. Included in the text “101 Best Web Sites for Secondary Teachers”. Kids & Media. Kaiser Family Foundation: Generation M.

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Using Media Literacy to Meet State Standards Frank Baker, media educator fbaker1346@aol.com Media Literacy Clea

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  1. Using Media Literacy to Meet State StandardsFrank Baker, media educator fbaker1346@aol.comMedia Literacy Clearinghouse http://medialit.med.sc.edu

  2. Included in the text“101 Best Web Sites for Secondary Teachers”

  3. Kids & Media Kaiser Family Foundation: Generation M

  4. Need for media literacy “Our students are growing up in a world saturated with media messages…yet, they (their teachers/parents) receive little or no training in the skills of analyzing or re-evaluating these messages, many of which make use of language, moving images, music, sound effects. Source: R.Hobbs, Journal Adult & Adolescent Literacy, February 2004

  5. “Results That Matter” 3/24/06 Today's graduates need to be critical thinkers, problem solvers and effective communicators who are proficient in both core subjects and new, 21st century content and skills.  These 21st century skills include learning and thinking skills, information and communications technology literacy skills, and life skills.  Twenty-first century skills are in demand for all students.

  6. http://www.21stcenturyskills.org/

  7. Recognizing Media Literacy • American Association of School Libraries • National Council for Teachers of English • International Reading Association • National Council of Social Studies • National Middle Schools Association • WH Office of Natl Drug Control Policy

  8. What is media literacy? Write a definition: • What does media literacy mean to you?OR • Why should students be media literate? video

  9. Media literacy Media literacy is concerned with helping studentsdevelop an informed and critical understanding of the nature of mass media, the techniques used by them, and theimpact of these techniques. More specifically, it is education that aims to increase the students' understanding and enjoyment of how the media work, how they produce meaning, how they are organized, andhow they construct reality. Media literacy also aims to provide students with the ability tocreate media products. Media Literacy Resource Guide, Ministry of Education Ontario

  10. State teaching standards

  11. Media literacy in state standards 19992006 • English/Language Arts 46 50 • Social Studies/History 30 34 • Health 30 45 Source: Has media education found a curricular foothold? 10/27/99 Education Week

  12. Standards: English/Language Arts

  13. Standards: Social Studies

  14. Standards: Health

  15. Media literacy: key concepts • All media are constructions • The media construct reality • Audiences negotiate meaning • Media have commercial implications

  16. Media literacy key concepts • Media contain ideological & value messages • Media have social & political implications • Form and content are closely related • Each medium has unique aesthetic form

  17. Media as constructions

  18. Media as languages Language of film Camera workLighting Editing SetsSound/musicCostumes Expressions

  19. Media: value messages

  20. Audiences negotiate meaning

  21. Media as businesses FOX (News Corp) NBC (NBC/Universal) CBS (Viacom) ABC (Disney)CNN (AOL/Time Warner)

  22. Critical thinking questions • Who produced and/or paid for the message? • What is the purpose of the message? • Who is the ‘target audience’ ? • What techniques are used to both attract attention and increase believability? • What lifestyles are promoted and why? • Does the message contain bias or stereotypes?

  23. Techniques

  24. Techniques Video

  25. Techniques DATELINE HOLLYWOOD: NBC STARTS USING POP-UP ADS DURING PRIMETIME Struggling network tries new way to boost ad revenue

  26. Critical thinking questions • Why is this message being sent? • Who stands to benefit from the message? • Who or what might be omitted and why? • How might different people interpret the message differently from me? • What can I do with the information I obtain from the message? • What do you know; not know; like to know?

  27. Where The Girls Aren’t: A February 2006 study examined G rated films from 1990-2004:72% characters male 22% characters female “We know that kids learn their value by seeing themselves reflected in the culture..what message are we sending if they see so few female characters?” Geena Davis

  28. Visual literacy

  29. In what ways does this fake prescription drugweb page look like the real thing?

  30. Student produced media • Single camera production • Animaction- anti tobacco animated PSA

  31. Resources Media Literacy Clearinghouse http://medialit.med.sc.edu Center for Media Literacy www.medialit.orgMedia Awareness Network (Canada) http://www.media-awareness.ca/

  32. Media Literacy Clearinghouse http://medialit.med.sc.edu Frank Bakermedia education consultantfbaker1346@aol.com

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