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Title of Your Presentation

Title of Your Presentation. Your name Your class period Delete this line, but please click “Save As” and save to your P: drive first. Advertisement 1. Print Ad 1 goes here. Use images and text to sell your product using one of the following persuasive techniques: Bandwagon

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  1. Title of Your Presentation Your name Your class period Delete this line, but please click “Save As” and save to your P: drive first.

  2. Advertisement 1 • Print Ad 1 goes here. Use images and text to sell your product using one of the following persuasive techniques: • Bandwagon • Testimonial/celebrity endorsement • Plain folks • Transfer • Striking imagery • Snob appeal • Appeal to fear • Humor • Appeal to pity

  3. Explanation: Ad 1 • Explain the following here: • The product you are selling • The persuasive technique you are using • HOW your ad demonstrates this persuasive technique • Examples: “This ad uses the persuasive technique Bandwagon by showing a lot of young, attractive people using my product.” • “This ad uses transfer by showing my product side by side with the American flag. It will make the audience associate my product with patriotism.”

  4. Advertisement 2 • Print Ad 2 goes here. Use images and text to sell your product using a DIFFERENT technique than you did for ad 1: • Bandwagon • Testimonial/celebrity endorsement • Plain folks • Transfer • Striking imagery • Snob appeal • Appeal to fear • Humor • Appeal to pity

  5. Explanation: Ad 2 • Explain the following here: • The product you are selling • The persuasive technique you are using • HOW your ad demonstrates this persuasive technique • Examples: “This ad uses the persuasive technique Bandwagon by showing a lot of young, attractive people using my product.” • “This ad uses transfer by showing my product side by side with the American flag. It will make the audience associate my product with patriotism.”

  6. Advertisement 3 • Print Ad 3 goes here. Use images and text to sell your product using a DIFFERENT technique than you did for ads 1 and2: • Bandwagon • Testimonial/celebrity endorsement • Plain folks • Transfer • Striking imagery • Snob appeal • Appeal to fear • Humor • Appeal to pity

  7. Explanation: Ad 3 • Explain the following here: • The product you are selling • The persuasive technique you are using • HOW your ad demonstrates this persuasive technique • Examples: “This ad uses the persuasive technique Bandwagon by showing a lot of young, attractive people using my product.” • “This ad uses transfer by showing my product side by side with the American flag. It will make the audience associate my product with patriotism.”

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