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Lets find out who’s in the session. You are a: Brand Advertiser Agency Executive Direct Marketer Publisher /Media Owner

Moderator: Paul Fisher, National Sales Director , News Digital Media Presenters: Kerry Field, Director, Mindshare Interaction Lee Stephens, CEO, Aegis Media Pacific Michele Havas, Communications Manager Digital, Diageo. Lets find out who’s in the session. You are a: Brand Advertiser

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Lets find out who’s in the session. You are a: Brand Advertiser Agency Executive Direct Marketer Publisher /Media Owner

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Presentation Transcript

  1. Moderator: Paul Fisher, National Sales Director, News Digital MediaPresenters: Kerry Field, Director, Mindshare InteractionLee Stephens, CEO, Aegis Media PacificMichele Havas, Communications Manager Digital, Diageo

  2. Lets find out who’s in the session. You are a: Brand Advertiser Agency Executive Direct Marketer Publisher /Media Owner Technology Vendor

  3. Objectives of this session: Why do we need to innovate in media planning and buying? Developing a more diverse and integrated approach to media planning and buying. How do agencies, clients and publishers innovate to keep pace with the changing consumer trends? Case Study Examples

  4. How would rate this session: 5 – Excellent 4 – Very Good 3 – Good 2 – Could’ve been better 1 – I learned nothing This information will not be shown on screen.

  5. Please provide feedback for each speaker on the panel by rating 1 – 5 with 5 being excellent Paul Fisher, News Digital Media Kerry Field, Mindshare Interaction Lee Stephens, Aegis Media Pacific Michele Havas,Diageo This information will not be shown on screen.

  6. To provide comments on this session please email Beth Etling: beth@ad-tech.com Please mention the session title in your email.

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