1 / 5

BRIC VS. NON-BRIC

BRIC VS. NON-BRIC. E-commerce shopper insights. September 2013. MALCOLM PINKERTON. Research Director - E-c ommerce. Introduction Key Findings Country-by-Country Analysis Profile of BRIC Online Shoppers General Internet A ccess and Use General Shopping Behaviours

petula
Download Presentation

BRIC VS. NON-BRIC

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. BRIC VS. NON-BRIC E-commerce shopper insights September 2013 MALCOLM PINKERTON Research Director -E-commerce

  2. Introduction Key Findings Country-by-Country Analysis Profile of BRIC Online Shoppers General Internet Access and Use General Shopping Behaviours Penetration of Online Online Shopping Activities Future Likelihood of Shopping Online Encouraging / Discouraging Factors Shopping via Mobile Charts & Data Tables Methodology Contents

  3. 1. Introduction

  4. E-commerce shopper assessment: BRIC vs. Non-BRIC • 1. Introduction • We surveyed almost 15,000 shoppers in 10 key e-commerce markets to not only find out about levels of spend online, but also to get a clear understanding of what drives people to shop online; what influences their purchasing decisions; how they could be encouraged to shop more via the internet; and what is important to them when doing so. This report focuses on the key findings from the BRIC markets, making comparisons to the non-BRIC markets.

  5. 2. Key Findings

More Related