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Layers of Delicious Advocacy Power

Donna Norton, Esq. National Campaign Director, MomsRising. Layers of Delicious Advocacy Power. Mamás Superándose. MomsRising.org. MomsRising Is……. Two Big Barriers. Now you want me to write a letter?. One of Our Key Principles:. Open as many engagement avenues as possible. The Layers.

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Layers of Delicious Advocacy Power

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  1. Donna Norton, Esq. National Campaign Director, MomsRising Layers of Delicious Advocacy Power Mamás Superándose MomsRising.org

  2. MomsRising Is…….

  3. Two Big Barriers Now you want me to write a letter?

  4. One of Our Key Principles: Open as many engagement avenues as possible

  5. The Layers Many Engagement Avenues One-Click Advocacy On-the-ground Engagement Synergistic Collaboration Member Voice Proxy Mixed-media Engagement Stories

  6. Layer 1: Synergistic Collaboration

  7. Medicaid Blog Carnival

  8. Blog carnivals raise a chorus of voices

  9. Layer 2: One-Click Member Advocacy

  10. Layer 3: “Member Voice” Proxy

  11. Layer 4: On-The-Ground Engagement

  12. Layer 5: Traditional and New Media, Public Education & Engagement

  13. Reaching diverse communities through social media

  14. Building Commitment from Leaders

  15. Layer 6: Stories add zest! Now we’re cooking!

  16. Online Forms Make Story Sharing Easy

  17. Stories Across the Nation “I am very concerned about people trying to repeal healthcare reform. My 8 month old son was diagnosed with Cystic Fibrosis when…” READ FULL STORY Deirdre “When I gave birth to my daughter three years ago, not only was I fired from my position but my health insurance was terminated the day she was born... READ FULL STORY Rachel “As a self-employed professional I’ve always had to secure my own health insurance. In the past, whenever I’ve gotten a plan, there was always…” READ FULL STORY Dawn

  18. Sharing stories with leadership

  19. Inspiring blogs from leaders

  20. Stories to energize members

  21. Supporting coalition efforts

  22. Leveraging stories in traditional media

  23. The Layers Many Engagement Avenues One-Click Advocacy On-the-ground Engagement Synergistic Collaboration Member Voice Proxy Mixed-media Engagement Stories

  24. Moms Say: Don’t forget to say thank you!

  25. ?

  26. Bake Your Own Layer Cake What data or strategy can you leverage? Who will you partner with? One-Click Advocacy On-the-ground Engagement Synergistic Collaboration Member Voice Proxy Mixed-media Engagement Stories

  27. Bake Your Own Layer Cake What will you ask them to do online? One-Click Advocacy On-the-ground Engagement Synergistic Collaboration Member Voice Proxy Mixed-media Engagement Stories

  28. Bake Your Own Layer Cake How will you make it memorable? How will you show their voice? One-Click Advocacy On-the-ground Engagement Synergistic Collaboration Member Voice Proxy Mixed-media Engagement Stories

  29. Bake Your Own Layer Cake What will you ask them to do offline? One-Click Advocacy On-the-ground Engagement Synergistic Collaboration Member Voice Proxy Mixed-media Engagement Stories

  30. Bake Your Own Layer Cake How will you use traditional and social media? One-Click Advocacy On-the-ground Engagement Synergistic Collaboration Member Voice Proxy Mixed-media Engagement Stories

  31. Bake Your Own Layer Cake How will you capture and use stories? One-Click Advocacy On-the-ground Engagement Synergistic Collaboration Member Voice Proxy Mixed-media Engagement Stories

  32. Get Cooking! One-Click Advocacy On-the-ground Engagement Synergistic Collaboration Member Voice Proxy Mixed-media Engagement Stories

  33. Taste Test!

  34. Thank Youdonna@momsrising.org

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