6 Mistakes That Can Doom Your Radio Commercial

1. 6MistakesThatCanDoomYourRadio Commercial Inthelasthalfcenturyradiohasemergedasapowerfulplatformofcommunication.Impactof radio as a medium of effective advertising tool has accelerated manifold. In fact, radiocommercialshave become an implied necessity to ensure full-fledged success of a marketing program. Today radio advertisingyields on an average 17% higher return on investment than television. A good radio commercial captures the attention of listeners, targets a desired demographic, communicatestheintendedmessageanddeliverscalltoaction.Itspeakstoabrand’sexisting and prospective consumers, reflects their introspective dialogues, sparks brand conservations andinvitesconsumers toexperience the products andservicesofthe brand. However,ifyouhavehiredservicesofaradioproductionagencyorplanningtoinvestinradio production,youmustalsobeawareofwhatconstitutesabadradiocommercial.So,hereare6 fateful mistakes thatyoumustavoidin your radio commercial. Too Much Content Itisdesirabletomakethe mostofon airtime,butinthequestofmakingradiocommercialmore productive, it should not be crammed with information. Instead focus on delivering selective contentforhigher response. Distracted Message Your radio commercial must communicate intended message. When the purpose is to inform consumersaboutasale,yourcommercialshouldnotgoaboutsingingpraisesofyourbrand;the messageofsale has tobethecentral theme of the commercial. Poor Script Yourcommercialwillbeplayingadjacenttocommercialsofotherbrandssellingthesimilarkinds ofproductsandservices.Hencetostandoutfromtheclutter,thescriptmustbedraftedwitha uniqueand creative approach. Shoddy Voiceover Nomatterhowgoodthequalityofyourscriptormessageis,ifthequalityofvoiceoverispoor, yourradioadwillfailtocapturethefancyoftargetaudience.Sothetoneofvoicemustbelucid andwarming withaccurateandclearlyaudible pronunciations. Missing Call to Action Whicheverthemediumofadvertisingis,yourobjectiveattheendofthedayistogetconsumers to respond to your message. So, in the grand scheme of things, you must not miss out on communicating your selling idea.

2. Disorganized Media Plan Even when you have taken the pain to tick every box, if your media plan is not strategically devised,yourcampaignwillmissitsmark.Youmustselecttherightstationandtherightshowto reachto yourdesiredaudience. Final Words, Areyouplanningtoexecutearadiocampaignforyourbrand?Doyouwanttoavoidallofthese banal mistakes in your campaign?ThenStudio52can help you. Studio 52has worked with many localandinternationalbrandsbelongingtodiverseindustriesfromacrosstheUAEinproduction ofradiocampaigns.Oureffectivecampaignswithtargetmessageshaveyieldeddesiredresults toeveryclient.Youcanlistentosamplesofradioadswehaveproducedfordifferentindustries: LISTENSAMPLES